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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Narrative lets marketers share and manage data across channels without juggling tech complexities. Its platform facilitates data interoperability, so users spend less time on setup and more on strategy. Automated workflows and AI assistants cut through the noise, making data integration straightforward and effective.
BlurbSTAR Case Study
Froyoo & Narrative I/O
Froyoo utilizes Narrative for centralized, efficient data acquisition.
45%
Decrease in data acquisition costs
30 hours
Saved per month on supplier negotiations
1.
Situation
Fragmented Data Acquisition Process
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Relied heavily on one-to-one supplier relationships.
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Costly and labor-intensive data acquisition.
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Needed a streamlined, efficient acquisition method.
Froyoo, focused on cross-device digital identity solutions in the rapidly developing MENA region, faced challenges in their data acquisition strategy. Historically, their approach relied on direct relationships with numerous suppliers to acquire key data, such as hashed emails and mobile ad IDs. This niche market required high-quality and reliable data, which demanded significant internal resources. The process involved identifying potential suppliers, negotiating individual contracts, and managing multiple supplier relationships. This was a burdensome process that was both costly and time-consuming, absorbing valuable operational resources and hindering their growth potential.
2.
Task
Centralize Data Acquisition Strategy
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Need for single, unified data contract.
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Reduce complexities in supplier management.
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Focus on core business without distractions.
To improve efficiency and scalability, Froyoo needed to streamline how they acquired data. Their objective was to create a centralized data acquisition strategy that would enable them to access data from multiple sources under a single, unified contract. This would reduce the complexities and resources needed to maintain supplier relationships, allowing Froyoo to focus on their core competency of building identity graphs. They sought a solution that would provide easy access to the range of data required to meet their business objectives without the previous fragmented approach.
3.
Action
Leveraging Narrative's Buyer Studio
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Implemented Narratives's Buyer Studio platform.
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Streamlined data access from multiple sources.
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Customized data delivery to fit specific needs.
Froyoo incorporated Narrative's Buyer Studio to centralize their data acquisition process. Through this solution, Froyoo gained rapid access to trillions of rows of data across multiple providers. Specifically tailored to their needs, they could filter and customize the data to be cross-device and specific to the MENA region, creating a bespoke monthly subscription. This customization offered them data deliveries at a predetermined schedule and cost, relieving the burdens of their previous supplier negotiation processes. It allowed them to attain not just the same quality of data, but also to explore additional data points previously unavailable.
4.
Result
Successful Data Strategy Implementation
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Ongoing delivery of tailored data.
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Centralized strategy frees internal resources.
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Enabled focus on core business growth.
With the implementation of Narrative's Buyer Studio, Froyoo now enjoys a consistently reliable data stream which enhances their ID mapping solutions. The centralized strategy has freed up resources, enabling Froyoo to focus on enhancing their core offerings and exploring new projects such as geolocation observations. By continually discovering new providers, Froyoo is positioned to expand their offerings and meet evolving market demands. The new efficiencies also mean they can react more promptly to new opportunities, driving forward growth and innovation in their identity resolution solutions.
Keywords
IDENTITY GRAPH
DATA ACQUISITION
MENA REGION
BUYER STUDIO
CUSTOM DATA SOLUTIONS
DIGITAL IDENTITY
NARRATIVE PLATFORM
CROSS-DEVICE DATA
STREAMLINED DATA STRATEGY
Data Management Platform (DMP) Q & A
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