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2 Verified Clients
Infinite Reality allows marketers to create 3D, immersive web experiences without needing deep technical skills. With user-friendly tools, ready-made templates, and full integration capabilities, it's possible to enhance user engagement, drive conversions, and manage data seamlessly. Suitable for businesses looking to elevate online interaction with minimal friction.
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Award-winning XR experts
Infinite Reality claims that their award-winning XR experts design and manage unique brand experiences, setting them apart.
No-coding development tools
Infinite Reality claims that their iR Studio allows building immersive 3D spaces with no coding, enhancing user accessibility.
Immersive 3D compatibility
Infinite Reality claims that their platform supports immersive 3D experiences on any device, enhancing accessibility and engagement.
BlurbSTAR Case Study
Infinite Reality & UCI Track Champions League
Infinite Reality enhances UCI Track Champions League global fan engagement.
5
Average logins per user
2 hours
Time spent exploring spaces
1.
Situation
Global Exposure Needed for Event
β
Cycling fans needed global access.
β
Desire to enhance fan engagement.
β
Experience must mirror live events.
The Challenge for the UCI Track Champions League was to give cycling fans across the globe an opportunity to experience the thrill and excitement of live track cycling events, all while discovering ways to enhance their engagement and return interest. The aim was to effectively transport cycling enthusiasts from around the world to the heart of the action in Europe. Given the global nature of the fan base, the experience needed to be compelling enough to bridge the geographical gaps. Infinite Reality's mission was to deliver an immersive 3D experience that not only mirrored the live event excitement but also offered new avenues for fans to interact with the sport they are passionate about.
2.
Task
Deliver Immersive Digital Solution
β
Create UCI Track digital twin.
β
Include behind-the-scenes access.
β
Facilitate unique fan interactions.
The task assigned to Infinite Reality was to create a digital twin of the UCI Track Champions League. This entailed designing a virtual environment that brought cycling fans closer to the races, offering not only conventional viewing but also behind-the-scenes access and unique interaction opportunities with athletes. The goal was to make fans feel part of the event, even if they were miles away, and to make the experience so engaging that fans would be compelled to return multiple times. Infinite Reality needed to develop a 3D space that replicated the event experience while adding layers of personalized fan interaction that are not possible in a traditional live setting.
3.
Action
Execute 3D Interactive Strategies
β
Developed 3D immersive environments.
β
Enabled streaming and interactive tools.
β
Facilitated virtual athlete interactions.
Infinite Reality implemented an immersive 3D experience using its advanced platform capabilities. Custom virtual skyboxes were modeled to allow fans to view races in a shared setting, replicating the feel of a trackside experience. Using live video streams, dedicated trackside reporting, and exclusive camera angles, fans could enjoy an elevated viewing experience. Interaction tools like video chat enabled virtual meet-and-greets with Olympic athletes, fostering special connections. These strategic implementations permitted global fans to log in multiple times, engage deeply with the content, and return for the interactive, communal experience that transcended traditional viewing methods.
4.
Result
Increased Engagement Metrics Achieved
β
Average of 5 logins per user.
β
Almost two-hour engagement duration.
β
High interaction and return rates.
The initiative achieved remarkable success, as evidenced by the notable user engagement metrics. Fans using the UCI TCL-Verse app logged in an impressive average of five times, spending close to two hours engaging with the various virtual spaces offered. The immersive experience gave users the sensation of being present at the live event, effectively fostering a sense of community and connection with other cycling fans. This enduring engagement underscores the effectiveness of Infinite Realityβs digital strategy in enhancing user interaction and retaining interest in a sport that traditionally relies heavily on live spectatorship.
Keywords
INFINITE REALITY
UCI TRACK CHAMPIONS LEAGUE
IMMERSIVE 3D EXPERIENCE
VIRTUAL SKYBOXES
CYCLING FAN ENGAGEMENT
LIVE EVENT SIMULATION
3D SPACE CREATION
INTERACTIVE SPORTS EVENTS
GLOBAL FAN ACCESS
ATHLETE INTERACTIONS
3D,AR,VR, & Immersive Q & A
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1.
What types of 3D, VR, and AR experiences do you support (web-based AR, VR experiences, 3D product viewers, virtual try-ons, etc.)?
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9.
Do you support multi-platform deployment (desktop, mobile, social media, metaverse, VR headsets)?
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10.
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11.
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12.
What platforms and environments do you support (e.g., desktop, mobile web, app, social, in-store, VR headsets)?
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15.
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