"Optimizes programmatic advertising for brands worldwide."
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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Mobupps streamlines the complexity of the martech landscape by using machine learning to enhance user acquisition, engagement, and monetization. It combines real-time bidding and fraud prevention with diverse demand-side and supply-side platforms. This makes it easier for marketers to meet essential KPIs like return on ad spend and customer acquisition cost.
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mobupps's Website Claims...
A summary of claims made on mobupps's website.
AI-driven targeting capabilities
Mobupps claims that their AI-driven targeting and real-time optimization help maximize ROI and reach the right audience.
CTV advertising expertise
Mobupps claims that their expertise in CTV advertising unlocks new levels of engagement and drives significant revenue growth.
Precise audience segmentation
Mobupps claims that their precise audience segmentation and innovative ad strategies boost growth and exceed KPIs.
BlurbSTAR Case Study
PointsBet & Mobupps
Mobupps excelled in reducing CPA and increasing engagement.
90
Achieved lower CPA target
23,843
New installations recorded
1.
Situation
PointsBet Seeks Market Advancement
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PointsBet aimed to reduce CPA under $400.
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Sought to enhance marketing strategies significantly.
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Focused on increasing deposits and downloads.
PointsBet, a leader in the online sports betting industry, aimed to enhance its market position by addressing three key objectives. The company sought to reduce its cost per acquisition (CPA) for first-time bets to under $400, revamp its marketing and user acquisition strategies, and significantly increase deposits and app downloads. These goals were set within a highly competitive sector that demands constant innovation and customer satisfaction. This challenging scenario required a strategic partner to navigate the competitive landscape and meet these ambitious targets effectively.
2.
Task
Mobupps Crafts Strategic Framework
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Implemented MobuppsX platform for strategic targeting.
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Optimized CPA through RTB and MAFO technologies.
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Introduced giveaways to attract and retain users.
Mobupps was tasked with achieving PointsBet's ambitious goals by leveraging advanced technologies and thoughtful strategies. The plan focused on integrating Real-Time Bidding (RTB) and MAFO technologies into PointsBet's existing framework. The MobuppsX platform, an in-house DSP with cutting-edge targeting and analytics tools, played a pivotal role. Custom strategies were developed to seamlessly incorporate RTB and MAFO, optimize the CPA for first-time bettors, and boost app installations. Efforts also included a creative sign-up giveaway to attract and retain users and provide comprehensive support during the transition.
3.
Action
Executed Advanced Campaigns Brilliantly
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Leveraged advanced targeting via MobuppsX platform.
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Ensured quality inventory through PMP deals.
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Navigated complex U.S. advertising regulations.
The execution phase revolved around launching highly targeted campaigns using the MobuppsX platform, which allowed precise targeting and advanced reporting. Exclusive PMP deals and strategic programmatic purchases amplified the campaign's reach and ensured quality inventory at cost-effective rates. Mobupps also navigated the U.S. gambling advertising licensing process with diligence, employing a legal team for state-specific compliance. With creative tactics like a T-shirt incentive, the mobilization strategy reached multiple platforms, enhancing PointsBet's market presence and user engagement.
4.
Result
Goals Achieved, Partnership Enhanced
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CPA reduced significantly to $90.
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First-time bets increased by 5%.
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Installations and deposits exceeded targets.
Over a four-month period, Mobupps' strategic implementation resulted in impressive outcomes for PointsBet. By September, CPA was reduced to $90, well below the original target of $400, thanks to the effective use of RB and targeted campaigns. First-time bets surged by 5%, installs reached a substantial 23,843, and deposits hit 3,126, far exceeding initial expectations. The collaboration not only solidified the relationship between PointsBet and Mobupps but also positioned them strongly for future growth, setting a new benchmark in strategic digital marketing and user acquisition.
Keywords
POINTSBET
MOBUPPS
REAL-TIME BIDDING
MOBUPPSX PLATFORM
DIGITAL MARKETING
USER ACQUISITION
GAMBLING LICENSING
SIGN-UP GIVEAWAY
PROGRAMMATIC ADVERTISING
SPORTS BETTING
Demand Side Platforms (DSP) Q & A
mobupps hasn't answered their category questions yet.
1.
What types of ad inventory do you support (display, video, native, CTV, DOOH, audio, retail media, in-app, etc.)?
mobupps has not completed their Blurbs FAQs
2.
What audience targeting capabilities do you offer (1st-party data activation, contextual, behavioral, geo, lookalikes, AI-driven modeling)?
mobupps has not completed their Blurbs FAQs
3.
What level of control and transparency do you provide in bidding strategies and media costs?
mobupps has not completed their Blurbs FAQs
4.
Do you support both open exchange and private marketplace (PMP) deals with premium publishers?
mobupps has not completed their Blurbs FAQs
5.
How do you handle identity resolution and cookieless targeting (Unified ID 2.0, LiveRamp, clean rooms, contextual AI)?
mobupps has not completed their Blurbs FAQs
6.
What optimization and AI-driven automation do you offer to improve performance and efficiency?
mobupps has not completed their Blurbs FAQs
7.
What attribution models and measurement tools do you provide for tracking ad effectiveness?
mobupps has not completed their Blurbs FAQs
8.
How do you prevent ad fraud and ensure brand safety (IAS, DoubleVerify, MOAT, ads.txt, pre-bid filtering)?
mobupps has not completed their Blurbs FAQs
9.
Do you provide a self-serve platform, managed service, or hybrid model?
mobupps has not completed their Blurbs FAQs
10.
What level of creative support do you provide, and do you support dynamic creative optimization (DCO)?
mobupps has not completed their Blurbs FAQs