๐ฅ
Updated 3 Days Ago
๐จโ๐ฉโ๐งโ๐ฆ
3 Advocates
๐ฐ
2 Verified Clients
Linqia transforms influencer marketing by organizing creator discovery, campaign management, and performance analytics in one place. It uses data-driven insights to tailor content strategies and optimizes through testing. For marketers dealing with complex influencer landscapes, Linqia brings clarity, structure, and measurable results to your campaigns with scale.
Contact Linqia
Anonymously
Why Anonymous Contact?
Staying anonymous keeps you out of sales funnels and gives you a chance to ask a question without being
stalked.
Linqia's Website Claims...
Our bot logged these claims from Linqia's website.
Data-Driven Creative Strategy
LINQIA claims that their creative strategy is informed by 1.5 billion data points, offering high-quality influencer marketing solutions.
Advanced Technology Integration
LINQIA claims that their creator discovery is powered by Google Vision, enhancing brand safety and content management.
End-to-End Support
LINQIA claims that they provide end-to-end personalized service and support, removing stress from influencer marketing execution.
BlurbSTAR Case Study
Linqia & McDonald's
Influencers drove in-store foot traffic up 23%.
23%
incremental lift in store traffic
540k
incremental visits to McDonald's
1.
Situation
McDonald's Seeks Engagement Boost
โ
McDonald's aimed to increase store visits.
โ
Engagement needed through social media tactics.
โ
Campaign named 'Trick.Treat.Win!'
McDonald's aimed to enhance consumer engagement and drive in-store visits with their 'Trick.Treat.Win!' campaign. The challenge highlighted by McDonald's was to raise awareness and consideration while increasing foot traffic. They needed to effectively tap into their audience's social media habits to spur interaction and presence in their restaurants.
2.
Task
Select Influencers For Campaign
โ
Engage suitable influencers for reach.
โ
Influencers targeted young demographics.
โ
Create impactful and resonant content.
Linqia's task was to deploy influencer marketing effectively. The plan was to engage 20 African-American influencers between ages 18-35 to promote the 'Trick.Treat.Win!' campaign. These influencers were to create engaging long-form blog posts and social media content to enhance campaign reach. Linqia's expertise in influencer selection was critical in ensuring the campaign resonated with the desired audience.
3.
Action
Amplify Influencer Content Strategically
โ
Content performance testing informed strategy.
โ
Top content pieces were prioritized.
โ
Partnered with Placed for data measurement.
Linqia amplified the influencer-generated content across social and display platforms after testing its performance. The campaign was fortified by selecting top-performing pieces, which were then boosted using paid social strategies. Furthermore, a partnership with Placed helped measure the increase in foot traffic through data analysis on influencer exposure.
4.
Result
Significant Store Traffic Increase
โ
540k additional store visits achieved.
โ
23% increase in in-store traffic.
โ
98% positive sentiment from target audience.
The 'Trick.Treat.Win!' campaign resulted in significant success. It achieved 540k incremental visits to McDonald's stores, with a notable 23% lift in in-store traffic. Overall, the campaign garnered 82.4k engagements, with an impressive 98% positive brand sentiment, indicating strong consumer approval and interaction through influencer efforts.
Keywords
INFLUENCER MARKETING
SOCIAL MEDIA CAMPAIGN
BRAND AWARENESS
MCDONALD'S ENGAGEMENT
FOOT TRAFFIC INCREASE
User Generated Content (UGC) Q & A
Linqia hasn't answered their category questions yet.
1.
Do creators make a profile on your platform and authorize access to their social accounts?
Linqia has not completed their Blurbs FAQs
2.
Do you secure full rights in perpetuity to content generated on the platform as a default?
Linqia has not completed their Blurbs FAQs
3.
What types of content can be generated for UGC campaigns?
Linqia has not completed their Blurbs FAQs
4.
Can brands filter creators by things like engagement, audience, or strengths?
Linqia has not completed their Blurbs FAQs
5.
Does your platform let brands and creators work together directly from start to finish?
Linqia has not completed their Blurbs FAQs
6.
Can creators submit content for brand review and approval directly within the platform, and does it support feedback and revisions?
Linqia has not completed their Blurbs FAQs
7.
How does your platform leverage AI or machine learning to enhance UGC creation, distribution, or performance analytics?
Linqia has not completed their Blurbs FAQs
8.
Can your platform manage distribution of UGC across multiple channels? Please list all channels available
Linqia has not completed their Blurbs FAQs
9.
Can your platform deliver UGC to major retailers like Walmart, Target, and Amazon?
Linqia has not completed their Blurbs FAQs
10.
What level of customer support and success management is provided to brands using your platform for UGC campaigns?
Linqia has not completed their Blurbs FAQs