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Inveterate gives marketers tools to create tailored loyalty programs without sacrificing profit margins. It shifts focus from traditional point systems to store credit, enhancing perceived value and retention. With options like paid memberships and hidden VIP tiers, brands drive repeat visits and maintain premium brand perception.
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Inveterate's Website Claims...
Our bot logged these claims from Inveterate's website.
store credit over discounts
Inveterate claims that its flexible loyalty programs use store credit instead of discounts to preserve brand value while driving repeat purchases.
versatile reward options
Inveterate claims that it offers multiple reward options, including free perks, spend-based tiers, and paid memberships to engage diverse customer needs.
seamless platform integration
Inveterate claims that their loyalty solutions integrate seamlessly with Shopify and existing tech stacks, ensuring compatibility and ease of use.
BlurbSTAR Case Study
True Classic & Inveterate
Innovative membership drives exceptional growth and customer loyalty.
46%
Revenue per customer increased
$2.3M
Increase in incremental revenue
1.
Situation
True Classic's Growth Challenges Surface
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Need to address high CAC
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Explored loyalty programs for retention
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Initial strategies less effective
True Classic, a burgeoning apparel brand known for its quality yet affordable t-shirts, has seen remarkable growth, reaching $100 million in just two years and expanding to 192 countries. However, even with this success, they faced the persistent challenge of high customer acquisition costs (CAC) as the eCommerce landscape became increasingly competitive. Director of Owned Media Troy Petrunoff recognized that in order to maintain momentum, the brand needed a strategic focus on increasing customer lifetime value (LTV). With rising advertising costs, it became essential to shift efforts toward retaining existing customers and encouraging repeat purchases. The team explored multiple loyalty strategies, but initial results with options like subscriptions and points-based systems were not as promising as hoped.
2.
Task
Develop a Unique Membership Strategy
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Implement a paid membership model
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Encourage customer loyalty and retention
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Differentiate from competitors in fashion
Faced with the necessity of boosting customer loyalty and differentiation within the apparel market, True Classic set out to explore innovative customer retention strategies. Under Troy Petrunoff's guidance, they identified the potential of implementing a paid membership program. The primary goals were to create a program that would incentivize repeat purchases and offer exclusive benefits to foster a robust community of loyal customers. This approach was distinct from existing loyalty models and aimed to position True Classic ahead of competitors by introducing something relatively new in the fashion sector. Given the unproven nature of membership programs in this space, the task at hand demanded a commitment to experimentation and refinement to align effectively with brand needs and customer expectations.
3.
Action
Implement Inveterate's Strategic Program
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Integrated marketing channels with membership
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Incentivized with exclusive member perks
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Leveraged Inveterate's flexible platform
True Classic collaborated with Inveterate to create a customized membership program designed to maximize customer loyalty. The new strategy integrated fully with their marketing channels, including revamped email and SMS campaigns to spread awareness and highlight membership benefits across all customer segments. They introduced in-cart reminders to prompt non-members to join and showcased potential savings. Members enjoyed exclusive advantages such as early product access, special offers, and personalized SMS notifications. By leveraging these perks alongside a natural segmentation of high-value customers, True Classic could deliver targeted promotions that directly boosted customer engagement. Inveterate's robust platform provided the flexibility and tools necessary to adapt and improve the program continuously.
4.
Result
Remarkable Revenue and Loyalty Growth
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46% increase in revenue per customer
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$2.3M increased in 8 months
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24% boost in order frequency
The introduction of Inveterate's membership program allowed True Classic to witness significant growth in multiple dimensions. Revenue per customer increased by 46% across their 45,000-member base. Within just eight months, the brand generated an additional $2.3 million in incremental revenue. Furthermore, the frequency of orders among members surged by 24%, indicating heightened engagement and loyalty. The brand also efficiently doubled its opt-in rate from 4% to 8% with a newly introduced 10% discount benefit, eventually reaching 12% through improved site merchandising efforts. These impressive results not only strengthened True Classic's market positioning but underscored the membership program's potential to unlock further opportunities for the brand.
Keywords
TRUE CLASSIC
INVETERATE
MEMBERSHIP PROGRAM
CUSTOMER LOYALTY
REVENUE GROWTH
RETAIL STRATEGY
ECOMMERCE
FASHION INDUSTRY
Loyalty & Rewards Q & A
Inveterate hasn't answered their category questions yet.
1.
What types of loyalty programs do you support (points-based, cashback, tiered, subscription, gamification, referral, etc.)?
Inveterate has not completed their Blurbs FAQs
2.
How does your platform integrate with our existing eCommerce system (Shopify, Magento, WooCommerce, Salesforce Commerce Cloud, etc.)?
Inveterate has not completed their Blurbs FAQs
3.
Can customers redeem rewards both online and in-store (if applicable), and do you support omnichannel engagement?
Inveterate has not completed their Blurbs FAQs
4.
How does your platform personalize rewards and offers based on customer behavior and purchase history?
Inveterate has not completed their Blurbs FAQs
5.
Do you support integration with marketing automation tools (Klaviyo, HubSpot, Braze, Iterable, etc.) for loyalty-driven campaigns?
Inveterate has not completed their Blurbs FAQs
6.
How does your platform track and report loyalty program performance (customer retention, redemption rates, CLV impact, etc.)?
Inveterate has not completed their Blurbs FAQs
7.
What fraud prevention measures do you have in place to prevent loyalty abuse?
Inveterate has not completed their Blurbs FAQs
8.
How flexible is your rewards catalog, and can we customize point redemption options (discounts, gift cards, exclusive products, experiential rewards, etc.)?
Inveterate has not completed their Blurbs FAQs
9.
Do you offer customer segmentation and loyalty tiers for VIP and high-value customers?
Inveterate has not completed their Blurbs FAQs
10.
Can your platform integrate with social media and advocacy programs for referral-based rewards?
Inveterate has not completed their Blurbs FAQs