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Instapage simplifies landing page creation for marketers. Use its drag-and-drop builder to make pages that load fast and adapt to any device. AI tools help craft content instantly. Quickly test variations to optimize conversion rates. Scale by applying global updates across multiple pages effortlessly.
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BlurbSTAR Case Study
Boll & Branch & Instapage
Instapage enabled customizable, efficient landing page solutions.
38%
Lower CPA
56%
Increase in CVR
1.
Situation
Slow Website, High Bounce Rates
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Slow website affecting conversion rates.
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Needed faster, personalized landing pages.
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Goal: Bridge ad clicks to purchases.
Boll & Branch faced significant challenges when attempting to connect ad clicks to conversions efficiently. Their existing website struggled with slow loading times, contributing to heightened bounce rates and depressed conversion rates. As a luxury bedding brand that prides itself on quality, it was vital for them to deliver a seamless user journey from the initial advertisement to the purchase completion. Their goal centered around crafting quickly loading landing pages for both branded and non-branded search terms. Furthermore, they sought personalized landing pages to cater to specific promotions and influencer marketing campaigns, which required a scalable solution without heavy reliance on developers.
2.
Task
Reduce Costs, Boost Conversions
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Lower customer acquisition costs.
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Improve conversion across channels.
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Eliminate dependence on agencies.
The primary task for Boll & Branch was to reduce their customer acquisition costs while simultaneously decreasing bounce rates and enhancing conversion rates for their online marketing efforts. With paid campaigns spanning across various platforms like search and social media, including influencer collaborations, they needed a robust platform capable of handling multiple aspects of digital marketing. They aimed to implement a solution that allowed rapid creation of on-brand landing pages, eliminating the previous dependency on costly, time-consuming external agencies.
3.
Action
Continual Customization and Launches
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Utilized Instapage for rapid page creation.
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Implemented custom branding elements.
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Personalized pages for influencers.
To address these challenges, Boll & Branch partnered with Instapage, leveraging their Professional Services team to swiftly generate custom landing pages. Instapage employed automated creation technology, allowing Boll & Branch to design branded content effortlessly, including custom fonts and layouts unique to their identity. The ability to rapidly initiate and scale campaigns across different marketing channels such as paid search and social media enabled a synched flow from ad click to checkout. Each influencer marketing endeavor received its customized landing page, complete with tailored content and exclusive promotions, enhancing engagement and conversion potential.
4.
Result
Dramatic Drop in Costs
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38% lower cost per acquisition.
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56% rise in conversion rates.
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Reduced bounce rate by 21-70%.
By collaborating with Instapage, Boll & Branch experienced a marked transformation in their digital marketing effectiveness. They achieved a 38% decrease in the cost per acquisition, alongside a substantial 56% boost in conversion rates from paid campaigns. Their bounce rates saw a dramatic reduction ranging between 21-70%. This partnership allowed for a myriad of personalized landing pages, capturing diverse audience segments more efficiently. As a consequence, the marketing team could work in a more agile manner, swiftly launching and evaluating campaigns, thus refining strategies and delivering substantial improvements across all of their critical performance metrics.
Keywords
LANDING PAGE OPTIMIZATION
CONVERSION RATE IMPROVEMENT
DIGITAL MARKETING EFFICIENCY
CUSTOMER ACQUISITION COST REDUCTION
Website Personalization Q & A
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1.
What types of personalization does your platform support (real-time, AI-driven, rule-based, predictive, etc.)?
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2.
How does your platform collect and utilize first-party data for personalization?
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3.
What types of user behavior can your platform track and personalize (browsing history, purchase intent, geolocation, past purchases, etc.)?
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4.
Does your platform support A/B testing, multivariate testing, and AI-driven experimentation?
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5.
How does your platform integrate with our existing tech stack (eCommerce platform, CDP, CRM, ESP, analytics tools, etc.)?
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6.
Can your platform personalize website elements such as product recommendations, dynamic banners, CTAs, and pricing?
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7.
How does your platform handle real-time personalization, and what is the speed of data processing?
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8.
What level of reporting and insights does your platform provide to measure personalization impact?
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9.
Can we segment users dynamically based on real-time behavior and customer lifecycle stage?
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10.
Do you provide AI-driven predictive personalization for product recommendations and content?
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