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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Improvado centralizes and automates marketing data from over 500 sources, allowing marketers to move past the manual reporting grind. This platform transforms scattered data from various marketing channels into a unified, analysis-ready set, and delivers insights through pre-built dashboards and AI, streamlining performance tracking and optimization.
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Improvado's Website Claims...
Our bot logged these claims from Improvado's website.
Data extraction at scale
Improvado claims that it seamlessly connects thousands of advertising accounts from 500+ data sources to pre-built BI dashboards for streamlined marketing analytics.
Automated campaign governance
Improvado claims that it enables users to monitor their campaign compliance before, during, and after launch to ensure flawless execution and reporting.
AI-powered campaign optimization
Improvado claims that it automates the discovery of actionable insights with AI, allowing users to leverage them to maximize their ROAS (Return on Ad Spend).
BlurbSTAR Case Study
ASUS & Improvado
Centralized marketing data for ASUS, saving hours and improving decisions.
30%
Marketing resources saved annually
80-100 hrs/w...
IT resources savings
1.
Situation
ASUS faced challenges in aggregating and analyzing its global marketing data, resulting in inefficiencies and inconsistencies across regions and platforms.
2.
Task
ASUS needed a centralized marketing analytics platform to streamline data aggregation, improve data quality and granularity, and enable faster, data-driven decision-making.
3.
Action
Improvado provided a custom marketing analytics solution that included a reliable data pipeline, enhanced data granularity with reliable connectors, a fully-managed data warehouse, and machine learning capabilities for data observability.
4.
Result
The solution saved ASUS 80-100 hours per week in IT resources, improved marketing resource efficiency by 30%, and enabled the team to focus on analysis instead of routine data tasks.
Keywords
MARKETING ANALYTICS
DATA GRANULARITY
DATA PIPELINE
CENTRALIZED REPORTING
DATA OBSERVABILITY
BUSINESS INTELLIGENCE
DIGITAL MARKETING
MACHINE LEARNING
Dashboards & Data Visualization Q & A
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