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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Grocery TV offers marketers a network of digital displays in grocery stores to target shoppers with relevant, localized advertising. Advertisers can engage consumers right where they shop, using screens positioned at key points to deliver messages that fit the in-store context, making it a valuable addition to any campaign.
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Grocery TV's Website Claims...
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Premium advertising experience
Grocery TV claims that its platform offers a premium advertising experience that connects with household decision-makers while they're in a shopping state of mind.
Targeted and localized messaging
Grocery TV claims that it allows advertisers to launch tailored campaigns targeting audiences based on geography, demographics, or proximity to retail stores.
Reach massive audiences
Grocery TV claims that its national coverage allows advertisers to reach massive audiences with localized, contextual messaging.
BlurbSTAR Case Study
Grocery TV & CPG Blueberry
Grocery TV boosted blueberry sales by 17.6%
17.6%
sales lift
37.3M
impressions
1.
Situation
Campaign to Boost Blueberry Sales
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Partnership with Grocery TV for a campaign
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Goal to increase blueberry sales and visibility
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Targeted high-traffic grocery environments with digital signage
The brand partnered with Grocery TV to enhance the visibility and sales of blueberries. Grocery TV has expanded its in-store retail media network into pharmacies, combining a deep understanding of retail dynamics with digital advertising solutions. This collaboration aimed to leverage Grocery TV's in-store displays to remind shoppers about the benefits of blueberries and encourage purchases in diverse, high-traffic retail environments.
2.
Task
Engage and Convert Shoppers
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Create targeted ad content for blueberries
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Use in-store digital screens for visibility
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Focus on 86 DMAs for maximum impact
The primary task was to deliver compelling, targeted advertisements to shoppers in an engaging manner, reminding them of blueberries' benefits and swaying their purchase decisions. Specifically, the campaign needed to be tailored to fit grocery stores in 86 designated market areas (DMAs), leveraging Grocery TV's strategically-placed displays to maximize visibility and influence shopper behavior effectively.
3.
Action
Implement Targeted In-Store Ads
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Six-month ad campaign execution in top DMAs
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Usage of in-store digital displays
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Regression analysis to measure campaign impact
Grocery TV ran the blueberry advertisements on their in-store digital displays over a period of six months in grocery stores across major DMAs such as New York, Phoenix, and Dallas-Fort Worth. The ads took advantage of Grocery TVโs strategic placements in high-footfall areas to ensure consistent visibility. A regression analysis was conducted to measure the effectiveness of the campaign, controlling for variables like price, seasonality, and store foot traffic.
4.
Result
Impressive Sales Lift Achieved
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17.6% sales lift in blueberries
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18.5 million ad plays
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37.3 million impressions achieved
The campaign resulted in a noteworthy 17.6% increase in blueberry sales. Additionally, the ads garnered 18.5 million plays and accumulated 37.3 million impressions. By strategically placing their digital ads, Grocery TV successfully enhanced visibility and influenced shopper behavior, leading to a significant uplift in sales for their client.
Keywords
IN-STORE DIGITAL ADVERTISING
CPG BRANDS
SALES LIFT
RETAIL MEDIA NETWORK
HIGH-TRAFFIC ENVIRONMENTS
GROCERY STORES
DIGITAL SIGNAGE
IMPULSE PURCHASES
CONSUMER VISIBILITY
REGRESSION ANALYSIS
Out of Home Advertising Q & A
Grocery TV hasn't answered their category questions yet.
1.
What types of OOH inventory do you offer (digital billboards, static billboards, transit, street furniture, place-based, etc.)?
Grocery TV has not completed their Blurbs FAQs
2.
Can your platform support programmatic digital out-of-home (pDOOH) buying?
Grocery TV has not completed their Blurbs FAQs
3.
How does your platform handle audience targeting and measurement?
Grocery TV has not completed their Blurbs FAQs
4.
Do you provide attribution capabilities to track OOH effectiveness on online conversions?
Grocery TV has not completed their Blurbs FAQs
5.
How flexible are your campaign durations and minimum spend requirements?
Grocery TV has not completed their Blurbs FAQs
6.
Can your OOH placements integrate with our digital campaigns (cross-channel sync, retargeting, social amplification)?
Grocery TV has not completed their Blurbs FAQs
7.
How do you ensure brand safety and premium placements?
Grocery TV has not completed their Blurbs FAQs
8.
What reporting and analytics do you provide, and how frequently?
Grocery TV has not completed their Blurbs FAQs
9.
Do you offer creative services or dynamic creative optimization (DCO) for digital OOH?
Grocery TV has not completed their Blurbs FAQs
10.
Do you have partnerships with specific cities, airports, stadiums, or retail locations?
Grocery TV has not completed their Blurbs FAQs