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Grapeseed Media simplifies programmatic advertising, helping marketers navigate digital channels like CTV, desktop, and mobile. Their team handles strategy, planning, and execution in-house, ensuring campaigns stay on track. They deliver comprehensive services without overwhelming jargon or complexity, making them accessible and effective in a crowded landscape.
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People-focused approach
Grapeseed Media claims that they invest in industry-leading people who ceaselessly optimize outside the algorithm to provide personalized service.
Quality media standards
Grapeseed Media claims that their unparalleled viewability and brand safety standards ensure clients are visible where it counts, delivering high-quality media experiences.
Creative enhancement services
Grapeseed Media claims that they format and enhance branded art and copy to captivate target audiences through their Design Studio, offering this service free of charge.
BlurbSTAR Case Study
The McKittrick Hotel & Grapeseed Media
Grapeseed Media's campaign for McKittrick Hotel drove 685% ROAS.
45%
Retailers attribute 45% of sales to omnichannel marketing.
74%
74% of Paid Social ticket sales were due to prospecting.
1.
Situation
The McKittrick Hotel, a legendary NYC luxury hotel, was reinvented with the unique theatrical experience SLEEP NO MORE. Grapeseed Media was tasked with promoting a lesser-known show, THE WOMAN IN BLACK, to new audiences and past attendees after the COVID shutdown.
2.
Task
The goal was to introduce THE WOMAN IN BLACK to past attendees and attract new audiences, drive a return-on-ad-spend (ROAS) of 300% or more, track an increase in ticket sales, and favorably position the McKittrick Hotel in NYC’s theater scene.
3.
Action
Grapeseed Media targeted NYC audiences with online interests similar to other THE WOMAN IN BLACK purchasers and used Mobile Footprinting to target frequent theater visitors. They combined audience targeting with contextual targeting, focused on theater-centric publishers. 85%+ of audio and CTV ads targeted new audiences, followed up by display and social ads over two weeks.
4.
Result
The campaign achieved a 685% ROAS, 85% audio, and 98% CTV ad completion rates. The CTR was 0.23%, which was 53% above the benchmark. Additionally, 74% of paid social ticket sales were attributed to prospecting efforts, with top-performing websites including NY Times Arts, Broadway World, and Playbill.
Keywords
MCKITTRICK HOTEL
GRAPESEED MEDIA
THE WOMAN IN BLACK
NYC THEATER
MOBILE FOOTPRINTING
CONTEXTUAL TARGETING
DISPLAY ADS
CTV ADS
PAID SOCIAL
Audio Advertising & Measurement Q & A
grapeseed media hasn't answered their category questions yet.
1.
Is your inventory the good stuff? The creme de le creme and not just the long tail.
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2.
Is the platform an open book when it comes to media data and inventory?
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3.
What buying methods does the platform have up its sleeve? (CPM, CPV, CPA, CPI, CPC, and all that jazz!)
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4.
How does the platform help you sniff out the best-performing supply paths and zero in on them?
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5.
Is the platform plugged into any measurement tools for incrementality and MMM magic?
grapeseed media has not completed their Blurbs FAQs
6.
Does the platform let you go full DIY with self-service, or is there full-service backup too?
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7.
Got any tools to fix delivery hiccups on the fly?
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8.
Just how real-time is your DSP when it comes to updates and reporting?
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9.
Do you offer any creative wizardry to spice things up?
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10.
Can you target with pinpoint precision on a geo level?
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