Tolstoy
"Add shoppable video features with minimal effort."
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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Tolstoy adds shoppable video to your site, providing a seamless browsing and buying experience. It integrates with platforms like Shopify, allowing you to feature videos directly on product pages. This tool auto-imports video content and tags products, driving conversions through interactive video experiences.
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Operations
at a Glance
Who are your typical customers?
Small businesses
Medium businesses
Large businesses
What verticals do your typical customers belong to?
Retail & E-commerce
Consumer Goods
Food & Beverage
How do you collect and monitor consumers and their data?
Cookies
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Days
What does a client need to install to start using your service?
Install technology
How do you provide customer service?
Dedicated account manager
Email support
24/7 support
How do brands measure the success of a campaign using your platform?
Performance
Customer Engagement
Revenue Growth
What integrations do you offer?
E-Commerce Platforms
Digital Advertising
Consumer Messaging
What is your pricing model?
Subscription-based
Tiered pricing
Tolstoy's Website Claims...
Our bot logged these claims from Tolstoy's website.
Seamless video integration
Tolstoy claims that their platform seamlessly integrates video feeds and stories into e-commerce websites, enabling a smooth in-video shopping experience.
Reach new customers
Tolstoy claims that featuring videos on the Shop app home feed allows brands to gain traffic and reach new customers among millions of shoppers.
Personalized recommendations
Tolstoy claims that their AI-powered recommendation engine provides a personalized shopping experience by featuring the right product videos to the right customers within their Tapcart app.
BlurbSTAR Case Study
Cancha & Tolstoy
Interactive videos raise Cancha's conversion and sales significantly.
35%
Increase in Conversion
77%
Uplift in Average Order Value
1.
Situation
Lack of Authentic Customer Connection
→
Struggle in building genuine relationships online.
→
Concerns about site speed and plugin impacts.
→
Need to convey unique brand story digitally.
Cancha, a brand known for creating versatile sports bags, faced challenges in establishing genuine customer relationships through their digital platform. The lack of physical locations made it difficult to convey their founding story and commitment to quality, impacting conversion metrics and customer engagement negatively. With founder Jack Oswald's hands-on product development approach, demonstrating this authenticity online was critical. Concerns were raised about using certain Shopify plugins that might affect site speed, complicating the search for an effective engagement tool.
2.
Task
Enhancing Engagement Without Speed Loss
→
Boost AOV and conversion rates.
→
Maintain fast loading website performance.
→
Align marketing tool with brand ethos.
Cancha needed a solution that would allow them to connect with customers authentically and drive sales while maintaining fast website performance. The goals included boosting average order value (AOV), increasing conversion rates, and keeping users engaged without negatively affecting loading times. The strategy required a tool that could showcase Cancha's unique story and ensure their marketing efforts aligned with their hands-on, personal brand ethos, while utilizing minimal website resources to maintain page speed efficiency.
3.
Action
Implementing Interactive Video Solutions
→
Adopted Tolstoy’s interactive video platform.
→
Created shoppable videos and custom quizzes.
→
Ensured seamless integration with minimal speed impact.
Upon discovering Tolstoy, Cancha utilized their interactive video platform to create shoppable videos for product detail pages (PDPs) and custom quizzes that educated and engaged users directly on their site. These videos allowed Cancha to authentically convey their brand story without sacrificing website performance. Tolstoy’s solution ensured video content loaded efficiently by allowing the primary website to load prior to interactive elements. This seamless integration offered an engaging user experience, vital for capturing the attention of online shoppers without compromising site speed.
4.
Result
Remarkable Conversion and Engagement Increase
→
Achieved 35% conversion rate increase.
→
77% boost in average order value.
→
Enhanced customer insights and engagement.
Cancha witnessed a significant uplift following the implementation of Tolstoy’s video solutions. The brand experienced a 35% increase in conversion rates and a 77% rise in average order value. They also successfully collected valuable customer insights through quizzes, enabling targeted engagement strategies. This transformation showcased the effectiveness of interactive video content in elevating customer experience and driving considerable ROI. Cancha not only maintained their website’s performance but also deepened customer relationships, validating the strategic incorporation of Tolstoy’s interactive videos.
Keywords
INTERACTIVE VIDEO
SHOPPABLE VIDEOS
E-COMMERCE ENGAGEMENT
CONVERSION RATE
AVERAGE ORDER VALUE
CUSTOMER INSIGHTS
Video Marketing Q & A
Answers provided by Tolstoy
staff
and
vetted by Blurbs.
1.
What eCommerce Platforms is your solution compatible with?
"We work primarily with Shopify websites but we can integrate with any eCommerce platform (Magento, WooCommerce, Bigcommerce, etc). We have worked with completely custom built sites as well."
2.
What integrations do you offer for advertising platforms (Google Ads, Meta, TikTok)?
"TikTok & Instagram: Auto-import videos and pull in product tags for easy management. Meta (Facebook & Instagram): Sync with Tolstoy Analytics to track performance. Google Ads: Use tracking codes to monitor engagement."
3.
Does your solution offer mobile optimization and cross-platform support?
"Yes, tolstoy is fully optimized for mobile, ensuring a seamless experience across all devices, including smartphones, tablets, and desktops. The videos adapt to different screen sizes, load quickly, and maintain high quality."
4.
Can users purchase directly within the video interface?
"Yes, users can purchase directly within our video widgets interface by adding items to their cart, and even proceeding to checkout—all without leaving the video."
5.
Does your platform support live streaming, recorded videos, or both?
"Recorded videos. We tried live shopping in the past and saw poor results as it forces brands to constantly create new videos."
6.
Can we customize the design and branding of the video player?
"Tolstoy videos can be fully customized to match your brand’s aesthetics, allowing you to adjust colors, fonts, button styles, and layouts like grids, carousels, or stories. Every detail can be tailored."
7.
Do you offer analytics and insights on shopper behavior and video performance?
"Yes, Tolstoy provides an in-depth analytics dashboard on shopper behavior and video performance. It tracks views, engagement rates, click-through rates, CVR, and revenue attribution."
8.
Do you provide in-house tools for creating shoppable content, or do we need to create videos externally?
"Yes, we just launched Buñu. Buñu uses AI to generate high-quality product videos at a fraction of the cost of traditional studio shoots. It integrates directly within your Tolstoy account."
9.
Can the same videos used on our website be leveraged in paid ad campaigns?
"Yes, you can use the same videos from your website in paid ad campaigns. Tolstoy's videos are versatile and can be repurposed across different platforms, including ads."
10.
Can the same videos used on our website be leveraged in paid ad campaigns?
"Yes, you can use the same videos from your website in paid ad campaigns. Tolstoy's videos are versatile and can be repurposed across different platforms, including ads."