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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Crisp helps marketers by connecting and organizing retail and CPG data from multiple sources. Users can automate data flow into preferred tools, track real-time inventory, and access harmonized insights. It's about reducing waste, keeping shelves stocked, and making data-driven decisions without getting bogged down in technicalities.
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Crisp's Website Claims...
Our bot logged these claims from Crisp's website.
End-to-end EDI integration
Crisp claims that their EDI integration streamlines supply chain operations, improving speed and efficiency from sales to accounting.
Real-time actionable insights
Crisp claims that their platform provides daily insights for businesses to enhance decision-making and grow sales effectively.
Streamlined data integration
Crisp claims that their solution integrates clean data from multiple sources into cloud and on-premise systems efficiently.
BlurbSTAR Case Study
J.M. Smucker & Crisp
Precision drives Target pet aisle growth for Smucker.
65%
Seasonal sales boost.
5,000
Target-specific metrics used.
1.
Situation
Pet aisle requires precision.
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Pet aisle innovation due to changing consumer behavior.
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Demand for precise product assortment alignment.
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Katie Asleson leads optimization efforts using SOLYS.
With more shoppers treating pets like family, the pet aisle at Target represents a unique innovation hub. It mirrors grocery trends and requires precise product assortment to meet the rising expectations of pet owners. Katie Asleson, Sr. Category Analyst for J.M. Smuckerβs dog treat brands, capitalizes on the SOLYS platform to boost category performance, optimize seasonal offerings, and align strategies across Target stores.
2.
Task
Elevate pet aisle category.
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Enhance category using SOLYS insights.
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Focus on data-driven product placement and strategy.
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Leverage extensive store-level performance metrics.
Tasked with enhancing the Target dog treats category, Katie Asleson holds the Category Captain designation. She uses over a decade of SOLYS experience to analyze store-level performance, guide product placement decisions, foster seasonal innovation, and improve omnichannel strategies. SOLYS, with its 5,000 Target-specific metrics, provides actionable insights to maintain leadership in this fast-moving category.
3.
Action
Tailor decisions with SOLYS.
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Use SOLYS for comprehensive reporting and analysis.
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Drive 65% boost in seasonal sales via targeted actions.
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Leverage omnichannel strategies based on performance data.
Utilizing SOLYS by Crisp, Katie relies on metrics for weekly reporting, planogram performance, seasonal recaps, and annual reviews. This empowers her with granular and holistic insights to stay ahead. Examples include targeted dental treat expansions, driving a 65% boost in seasonal sales, and tailoring strategies using in-store and online performance data.
4.
Result
Data-driven pet aisle success.
β
Achieved precise planogram planning for regional preferences.
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Optimized omnichannel performance with collaborative strategies.
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Used 5,000 metrics for tailored decisions.
The outcome is precise planogram planning that meets regional preferences and demand. By leveraging in-store and online data, Katie optimizes omnichannel category performance. Through collaboration with Target, seasonal strategies are fine-tuned for improved success each year, using 5,000 Target-specific metrics to tailor inventory and assortment decisions.
Keywords
J.M. SMUCKER
SOLYS PLATFORM
TARGET PET AISLE
REAL-TIME DATA INSIGHTS
OMNICHANNEL OPTIMIZATION
INVENTORY MANAGEMENT
CATEGORY PERFORMANCE
SEASONAL SALES GROWTH
PLANOGRAM PLANNING
RETAIL ANALYTICS
Data, Analytics and Insights Q & A
Crisp hasn't answered their category questions yet.
1.
What types of data and insights does your platform provide (eCommerce, retail, customer behavior, financial, competitive, etc.)?
Crisp has not completed their Blurbs FAQs
2.
How does your platform collect, process, and enrich data, and what sources do you use?
Crisp has not completed their Blurbs FAQs
3.
What level of granularity and segmentation does your platform offer for customer insights?
Crisp has not completed their Blurbs FAQs
4.
How does your solution integrate with our existing tech stack (Shopify, Amazon, POS, CDP, CRM, ERP, Google Analytics, ad platforms, etc.)?
Crisp has not completed their Blurbs FAQs
5.
Does your platform support predictive analytics and AI-driven forecasting for sales, inventory, and customer behavior?
Crisp has not completed their Blurbs FAQs
6.
What reporting and visualization capabilities do you provide (dashboards, real-time analytics, API access, custom reports)?
Crisp has not completed their Blurbs FAQs
7.
Can your platform measure the impact of marketing campaigns and media spend across eCommerce and retail?
Crisp has not completed their Blurbs FAQs
8.
How does your solution handle data privacy, security, and compliance (GDPR, CCPA, SOC 2, HIPAA, etc.)?
Crisp has not completed their Blurbs FAQs
9.
How does your platform support competitive benchmarking and market intelligence?
Crisp has not completed their Blurbs FAQs
10.
Can your platform integrate offline and online sales data for a complete omnichannel view?
Crisp has not completed their Blurbs FAQs