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Fresh Relevance helps marketers craft tailored experiences across web, email, apps, SMS, and ads. It uses customer data to personalize interactions, making shopping journeys relevant and engaging. No tech expertise or heavy IT reliance needed. Dive into real-time preferences and drive results without the jargon overload.
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freshrelevance's Website Claims...
Our bot logged these claims from freshrelevance's website.
technology and support
Fresh Relevance claims that their support is second to none, allowing businesses to undertake initiatives quickly without relying on IT teams.
personalized experiences
Fresh Relevance claims to enable businesses to tailor their website homepage to each individual customer, providing relevant personalized content.
data-driven optimization
Fresh Relevance claims that instead of guesswork, their platform targets product recommendations directly to each customer using AI-driven optimization.
BlurbSTAR Case Study
Fresh Relevance & Electronics Retailer
Personalization uplifts sales and engagement for electronics retailer.
11.2%
Sales uplift from website content
6.2%
Sales uplift from recovery emails
1.
Situation
Relaunch with personalization goal
→
Company relaunched website with a focus on personalization
→
Selected Fresh Relevance for triggered emails and personalized content
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Marketing team was pleased with platform flexibility
When this electronics retailer relaunched its website, they prioritized personalization to better engage with their customers. The company opted for Fresh Relevance to manage triggered emails and personalize website content. The retailer’s marketing team appreciated the flexibility of the Fresh Relevance platform, which allowed them to implement these personalized features quickly and efficiently.
2.
Task
Implement engaging personalized content
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Enhance customer engagement through personalized content
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Deploy cart and browse abandonment emails
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Use A/B testing to refine email content
The primary task was to enhance customer engagement and increase sales through personalized content and triggered emails. Initially, the focus was on deploying cart and browse abandonment emails to recover lost sales opportunities. The team recognized the importance of identifying content that resonated with the audience and conducted A/B testing to refine their approach.
3.
Action
Deploy advanced targeting measures
→
Expanded use of triggered emails with behavioral targeting
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Segmented customers for personalized emails
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Monitored segments using Audience Analysis Dashboard
Building on the initial success, the retailer expanded their use of triggered emails, incorporating advanced behavioral targeting. They segmented customers based on browsing and purchasing behavior, enabling them to send personalized price drop emails and mandatory product registration reminders. The company's Audience Analysis Dashboard helped monitor the average order value generated by different segments, ensuring targeted campaigns were effective.
4.
Result
Sales uplift and better engagement
→
11.2% sales uplift from website content
→
6.2% overall sales uplift from shopping recovery emails
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Increased customer engagement and conversion rates
The company saw significant improvements following the implementation of Fresh Relevance’s capabilities. They achieved an 11.2% sales uplift attributed to personalized website content, while shopping recovery emails generated a 6.2% overall sales uplift. By effectively utilizing product recommendations, social proof, and smart pop-ups, they have increased customer engagement and conversion rates.
Keywords
PERSONALIZATION
TRIGGERED EMAILS
SALES UPLIFT
BEHAVIORAL TARGETING
PRODUCT RECOMMENDATIONS
CUSTOMER ENGAGEMENT
ECOMMERCE MARKETING
CONVERSION RATES
EMAIL MARKETING
WEBSITE PERSONALIZATION
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