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Updated 3 Days Ago
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2 Verified Clients
Forter creates a secure online shopping experience by identifying fraudulent activities quickly. Their platform uses AI to check customer identities and track transactions. This stops fraud before it hits. The AI also helps in clearing up false declines, so real customers aren’t turned away mistakenly.
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Forter's Website Claims...
Our bot logged these claims from Forter's website.
Comprehensive fraud protection
Forter claims that their platform eliminates fraud and approves more transactions by providing comprehensive fraud management solutions.
Seamless payment process
Forter claims that their payment optimization feature minimizes friction and maximizes conversions while maintaining PSD2 compliance.
Proactive chargeback recovery
Forter claims that their chargeback recovery system automates representment and streamlines operations to improve win rates.
BlurbSTAR Case Study
Brooklinen & Forter
Forter secures transactions; boosts Brooklinen's customer approval rate.
99.87%
Approval rate achieved
$1.5 million
Revenue saved from fraud
1.
Situation
Brooklinen Faces Policy Abuser Challenge
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Growth increased opportunities for fraud.
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Resellers abused third-party platforms.
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Brand integrity and revenue affected.
Brooklinen, a leader in the direct-to-consumer home essentials market, is renowned for its luxury-grade products and hassle-free shopping experience. With their expanding product lines and rising sales, the challenge of increased fraud and policy abuse arose. Customers, attracted by the premium comfort, contributed to significant growth, but this popularity also made Brooklinen a target for resellers and reshippers. These individuals took advantage of loopholes to purchase items and resell them on third-party platforms at either discounted or inflated prices, ultimately impacting Brooklinen's brand integrity and revenue.
2.
Task
Implement Seamless Fraud Prevention
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Maintain frictionless customer experience.
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Deter resellers and policy abusers.
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Integrate with existing Shopify Plus.
To maintain its reputation for providing a cozy and efficient customer experience, Brooklinen needed a solution that could combat fraud without compromising customer satisfaction. The aim was to create a system that eliminated policy abuses, particularly focusing on deterring resellers and reshippers, while ensuring that genuine customers enjoyed a frictionless shopping experience. Brooklinen required a fraud detection system that could be seamlessly integrated with its existing Shopify Plus platform to efficiently manage its growing number of global transactions.
3.
Action
Forter Integration Shields Transactions
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Integrated Forter with Shopify Plus.
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Automatically declined fraudulent transactions.
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Ensured genuine customers have quality experience.
Brooklinen integrated Forter’s Trust Platform with its Shopify Plus system to effectively tackle the issue of policy abuse. By leveraging Forter’s sophisticated Policy Builder, Brooklinen could automatically detect and decline transactions identified as potential abusers, including transactions initiated by resellers and serial returners. This seamless solution served as a security layer, evaluating the identity behind every transaction, ensuring that only legitimate customers enjoyed Brooklinen's signature shopping experience. Forter's Policy Builder provided peace of mind by operating discreetly and consistently to manage potential threats.
4.
Result
Increased Customer Approval Rates
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Achieved 99.87% transaction approval rate.
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Saved $1.5M in reseller losses.
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Chargeback rate reduced to 0.02%.
The integration with Forter’s solutions resulted in significant improvements for Brooklinen. The approval rate for customer transactions soared to an impressive 99.87%, reflecting the effectiveness of the system in distinguishing genuine purchasers. Additionally, Brooklinen saved $1.5 million in potential revenue losses attributed to reseller and reshipper fraud. Their chargeback rate dropped dramatically to just 0.02%, indicating a robust reduction in policy abuse. Brooklinen efficiently maintained its cozy shopping experience while safeguarding its revenue and brand integrity from fraudulent activities.
Keywords
BROOKLINEN
FORTER
FRAUD PREVENTION
E-COMMERCE
SHOPIFY PLUS INTEGRATION
POLICY ABUSE
RESELLER FRAUD
CHARGEBACK REDUCTION
LUXURY HOME ESSENTIALS
Governance Compliance And Privacy Q & A
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