"Provides comprehensive experience and research technology platform."
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Updated 3 Days Ago
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2 Verified Clients
Forsta helps marketers by centralizing and analyzing customer, employee, and market data. It offers tools for surveys, panel management, data visualization, and sentiment analysis, all within a single platform. Marketers gain actionable insights without the clutter of disconnected data systems.
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Forsta's Website Claims...
A summary of claims made on Forsta's website.
Comprehensive research technology leader
Forsta claims that their market research platform is the world's number 1 for comprehensive surveying, advanced analytics, and data visualization.
Human Experience improvement focus
Forsta claims that their HX platform enhances customer retention, drives revenue growth, and improves operational efficiencies.
Integrated qualitative research tools
Forsta claims they have expanded research capabilities with deep integration of qualitative tools like focus groups on HX Platform.
BlurbSTAR Case Study
Forsta & Global Sports Apparel Giant
25+
Years of experience in brand tracking
50%
Market share secured by Forsta
1.
Situation
Large sports brand faces tracking issues
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Global sports giant struggles with brand tracking.
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Inconsistent data from third-party vendors.
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Lack of standardized reporting mechanisms.
A global sports apparel giant, known widely for its products, found itself grappling with a significant challenge: effectively tracking its brand's health and perception on a worldwide scale. Despite its dominance and billions in revenue, the company encountered hurdles due to a lack of standardized reporting across varied retail channels. Heavy reliance on costly third-party vendors only compounded the issue, as they frequently delivered inconsistent, low-quality data. With an expansive presence spanning multiple locations and indirect channels, the brand faced a critical need to accurately monitor and measure its reputation in some of the largest markets around the globe.
2.
Task
Establish robust brand tracking system
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Develop precise brand tracking methods.
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Gather diverse customer feedback globally.
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Integrate insights for strategic decision-making.
The sports apparel titan aimed to develop a more precise and reliable method for brand tracking to understand and enhance its global reputation. It needed to gather a variety of customer opinions and feedback across both branded and retail partners in key international markets. The task was to devise a system that could synthesize this information effectively, providing insights that could be utilized to influence strategic decisions. To achieve this, the company required a partner with proven experience and expertise in managing complex research projects, offering a seamless integration that could replace the fragmented, costly approaches previously employed.
3.
Action
Forsta implements a comprehensive solution
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Forsta leverages 25+ years of experience.
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Collaborates closely with company's team.
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Sets a new standard for brand tracking.
Forsta, with its extensive 25+ years of experience in handling intricate brand tracking studies, joined forces with the sportswear titan. Recognized as a leader among professional researchers, Forsta holds more than 50% market share. Leveraging its expertise, Forsta collaborated closely with the company's teams to provide best-in-class insights, facilitating a seamless transition from fragmented tracking to a comprehensive, standardized tracking system. They utilized advanced programming consultation and execution practices, acting as an extension to the internal teams. The combined efforts focused on executing a world-leading brand tracking study, aiming to set a new industry standard for monitoring brand health across multiple markets.
4.
Result
Achieves industry-leading brand tracking standard
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Sophisticated brand tracking exceeds expectations.
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Provides consistent, high-quality market data.
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Reduces reliance on external vendors.
The collaboration with Forsta yielded a highly sophisticated global brand tracking mechanism that not only met but exceeded the expectations of the sports apparel company. The new system provided consistent, high-quality data that enabled the company to precisely understand and act upon consumer perceptions and brand health across different markets. This strategic advantage allowed the brand to better manage its reputation, informed decision-making, and operational efficiencies. By streamlining reporting processes and integrating standardized insights, the company reinforced its leadership position while significantly reducing reliance on external vendors, ultimately posting stronger market influence and consumer engagement.
Keywords
BRAND TRACKING
FORSTA
GLOBAL SPORTS APPAREL
MARKET INSIGHT
CUSTOMER EXPERIENCE
BRAND PERCEPTION
ENTERPRISE BRANDING
Data Collection Tools Q & A
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