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enflet.com

Enflet

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"Optimizes Amazon and Walmart brand performance online."

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Nutshell

Enflet navigates the chaotic online retail space with precision. They manage Amazon and Walmart profiles, optimizing listings and ad campaigns. Their strategies are tailored, not generic, ensuring your brand gets noticed and sales increase. They simplify the complex, helping you focus on business growth.

In Detail
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Enflet's Website Claims...
A summary of the claims made on Enflet's website as noticed by our bot, Vinny.
Tailored Amazon strategies
Enflet claims that their tailored approach to Amazon brand management boosts visibility, drive conversions, and maximizes ROI.
Proven Walmart track record
Enflet claims that their swift Walmart optimization results in increased visibility and sales in just 30 days.
Expert PPC knowledge
Enflet claims that their expert PPC strategies elevate brands by driving higher conversions and sustainable growth.
Case Studies
Structured ad optimization led to profit increase.
The most accurate case study for Enflet
24%
Year-over-year sales increase
8.3%
Current TACOS level vs. previous 13%
Situation
Ad Account Chaos at Scale
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Complex ad account management issues
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Overwhelmed by vast product catalog
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Need for structured optimization approach
The client, an outdoor brand with a large product catalog, was overwhelmed by the complexity of managing numerous Amazon and Walmart ad accounts. This chaos made it extremely difficult to assess product performance and optimize campaigns effectively. The cluttered data environment was akin to finding a needle in a haystack, leading to inefficient advertising spend and high costs. A structured approach was desperately needed to manage and streamline these accounts, reduce costs, and improve the efficacy of their marketing efforts.
Task
Streamlining Ad Operations Efficiently
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Restructure accounts for efficiency
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Lower advertising costs sustainably
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Enhance sales growth and profitability
Enflet was tasked with transforming the disorganized ad structure of the client's accounts on Amazon and Walmart into a more controlled and cost-effective system. The challenge lay in restructuring campaigns to allow for better navigation and performance assessment. The goal was not just to bring order to chaos but also to improve the overall profitability of the client's advertising efforts, lowering the Total Advertising Cost of Sales (TACOS) while enhancing return on investment (ROI) and achieving specific sales growth targets.
Action
Innovative Tech and Strategy Solutions
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Custom dashboard for visibility
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Regular bid and term adjustments
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Strategic portfolio restructuring
Enflet implemented a comprehensive restructuring plan. A custom Notion dashboard was developed, granting full visibility into product data and account activities, promoting transparency. Regular optimization schedule ensured dynamic ad performance: bids and search terms were adjusted multiple times weekly. Portfolio restructuring was executed meticulously, focusing on key products for maximum impact. Open client collaboration with bi-weekly strategic calls ensured that everyone remained aligned towards the shared objective of improved account performance and reduced costs.
Result
Significant Performance and Profit Boost
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24% YoY sales increase
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Reduced TACOS to 8.3%
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21% YoY profit surge
The systematic approach led to an impressive 24% increase in year-over-year (YoY) sales, surpassing the original target of 15% growth. Furthermore, the transformation reduced TACOS to 8.3% from the prior 13%, marking a 21% spike in YoY profits. The client's advertising operations became highly efficient, capable of swiftly adapting to changes. This not only achieved immediate targets but also set the stage for ongoing growth with a continuously optimized system, turning chaotic beginnings into sustained profitability.
Keywords
AMAZON BRAND MANAGEMENT
WALMART PPC
ACCOUNT RESTRUCTURING
NOTION DASHBOARD
DYNAMIC AD OPTIMIZATION
PROFIT INCREASE
TACOS
SALES GROWTH
Marketplace Management Platforms Q & A
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Enflet
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