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Emplifi offers marketers a scalable, unified platform that aggregates social marketing, commerce, and customer care solutions. It centralizes engagement, analytics, and content management to help brands efficiently connect with their audience across multiple social channels with ease and adaptability.
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Unified and scalable platform
Emplifi claims that it is the only unified and scalable social media management platform, streamlining operations across marketing, commerce, and care.
Innovative technology integration
Emplifi claims that it is recognized as a market leader in innovation, providing brands with seamless tools needed for digital transformation.
Comprehensive customer engagement tools
Emplifi claims that it connects every customer touchpoint to increase engagement, revenue, and loyalty through modular yet integrated solutions.
BlurbSTAR Case Study
Kimpton Hotels & Emplifi
Kimpton boosted engagement and bookings using Emplifi tools.
200M
Engagements driven by Emplifi UGC
3.6M
Photos collected from travelers
1.
Situation
Kimpton Seeks More Engagement Online
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Kimpton wanted to boost social media presence.
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User-Generated Content seen as valuable.
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Needed an efficient content gathering solution.
Kimpton Hotels, famed for their luxurious yet modest offerings, aimed to elevate their social media presence and boost online bookings. Despite having a dedicated guest base that appreciates their unique experiences, the challenge was to turn this admiration into visible online engagement. The brand recognized the power of User-Generated Content (UGC) as a means to achieve this, offering the authenticity and storytelling potential that traditional marketing couldn't match. Kimpton sought to leverage photos and experiences shared by guests to enhance engagement on their platforms, thereby increasing online reservations. This necessitated a solution that could gather and display guest content efficiently while still aligning with the group’s branding initiatives.
2.
Task
Engage and Capture User Content
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Harness social media to boost bookings.
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Collect guest photos for engagement.
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Use interactive social campaigns effectively.
Kimpton's task was to increase their social media engagement in a way that also drove online bookings. To accomplish this, they aimed to implement a strategy that could harness the power of UGC. The goal was to efficiently collect and utilize guest photos, showcasing them across their websites and social channels, thus providing prospective travelers with genuine testimonials and inspirations directly from satisfied customers. They desired an interactive element, too, that included social campaigns like pet photo contests to drive submissions and interactions. This involved setting up platforms for sharing content seamlessly, allowing customers to become active brand ambassadors.
3.
Action
Emplifi Powers Pet Contest Success
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Launched pet photo contest with Emplifi.
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Streamlined content collection using Emplifi.
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Enhanced interaction with responsive support.
Kimpton partnered with Emplifi, a leader in social media management platforms, to launch an innovative pet photo contest. Emplifi provided the tools needed to streamline the collection and display of user-generated content. Through Emplifi's platform, Kimpton effortlessly gathered and showcased photos and videos, enhancing interaction by setting up voting functionalities. These submissions were displayed on a microsite dedicated to the contest, vastly engaging the community. Emplifi's responsive support and creative input allowed Kimpton to manage this influx of media while ensuring a seamless integration with their overall brand strategy. This partnership enabled Kimpton to connect with their audience in an interactive, engaging, and authentic manner.
4.
Result
Massive UGC Success and Engagement
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Collected 3.6 million guest photos.
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Over 200 million engagements generated.
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Increased bookings and traveler trust.
The collaboration with Emplifi led to significant success for Kimpton's online strategy. Through the integration of user-generated content, Kimpton collected over 3.6 million photos and drove more than 200 million engagements. This result not only cultivated a dynamic online presence but also directly influenced booking numbers positively. With authentic content driving engagement, travelers felt inspired by real guest experiences, leading to increased trust and bookings. Additionally, the parent company, IHG Hotels, expanded the use of Emplifi's solutions, demonstrating the effectiveness of the partnership. This approach empowered Kimpton to maintain a high level of guest interaction while boosting customer loyalty through genuine storytelling and rich content.
Keywords
KIMPTON HOTELS
UGC
SOCIAL MEDIA ENGAGEMENT
ONLINE BOOKINGS
EMPLIFI
USER-GENERATED CONTENT
HOTEL MARKETING
Social Media Management Q & A
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