Disco
"Connect advertisers with high-intent shoppers at checkout"
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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Disco helps marketers tap into high-intent shoppers during checkout, boosting post-purchase value. By monetizing every transaction with AI-powered offers, brands can create a new revenue stream. It turns what is typically a dead-end in the shopping journey into an opportunity for additional customer engagement and profit.
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Why Anonymous Contact?
Staying anonymous keeps you out of sales funnels and gives you a chance to ask a question without being
stalked.
Operations
at a Glance
Who are your typical customers?
Medium businesses
Large businesses
Enterprises
What verticals do your typical customers belong to?
Retail & E-commerce
Travel & Hospitality
Media & Entertainment
How do you collect and monitor consumers and their data?
We're a closed-loop network.
Is your platform CCPA and GDPR compliant?
Only CCPA
What is your standard 'time-til-live' for clients?
Days
What does a client need to install to start using your service?
Manual API Integration
How do you provide customer service?
Dedicated account manager
Email support
How do brands measure the success of a campaign using your platform?
Performance
Customer Engagement
Revenue Growth
What integrations do you offer?
E-Commerce Platforms
What is your pricing model?
Performance-based pricing
Disco's Website Claims...
Our bot logged these claims from Disco's website.
Drives incremental revenue
Disco claims that you can drive 1% incremental revenue with DiscoFeed after purchase by suggesting your products to customers.
High customer crossover
Disco claims that it reveals which brands share high customer overlap with you, allowing better marketing strategies.
Wide partnership opportunities
Disco claims that it connects brands with hundreds of partnership opportunities through its community network.
BlurbSTAR Case Study
Cuts Clothing & Disco
DiscoFeed maximizes revenue with effective, cost-efficient targeting.
1%
Incremental revenue from DiscoFeed
45%
Five-figure monthly sales boost
1.
Situation
Cutting through advertising noise
→
Cuts struggled with saturated Meta audiences
→
Traditional advertising costs were rising
→
Sought new customer acquisition avenues
Cuts Clothing, a contemporary fashion brand known for its minimalist and premium-quality apparel, particularly faced a saturation issue with their traditional advertising channels. Over the years, the reliability of Meta conversion campaigns had waned due to audience saturation, leading to diminishing returns and rising acquisition costs. This common e-commerce challenge compelled Cuts to seek alternative channels for customer acquisition that could effectively augment their existing marketing mix. Addressing this situation required innovative solutions beyond traditional methods to boost their effectiveness.
2.
Task
Find innovative marketing channels
→
Explore new customer acquisition channels
→
Enhance marketing mix efficiency
→
Maintain cost-effectiveness and scalability
The primary task for Cuts was to identify and implement new customer acquisition channels that would effectively complement their existing marketing efforts. They needed a channel that allowed them to reach untapped audiences without the inefficiencies of saturated networks. Moreover, any new approach had to be both scalable and capable of driving sustainable growth. Nathan Yick, Senior Growth Manager at Cuts, recognized the need to explore less conventional methods to boost customer outreach while maintaining cost-effectiveness. This led to the exploration of post-purchase advertising strategies to effectively connect with potential customers.
3.
Action
Utilize Disco for targeted outreach
→
Implemented DiscoFeed for post-purchase ads
→
Allowed for autonomous, efficient operations
→
Targeted likely converters with product recommendations
Nathan Yick took decisive action by implementing DiscoFeed, a post-purchase ad network designed to enhance customer reach through strategic product recommendations. With DiscoFeed, Cuts was able to leverage a shopper's purchase history to target products at the most likely converters, effectively circumventing traditional advertising limitations. By allowing DiscoFeed to operate autonomously in the background, Cuts optimized their marketing strategy with minimal effort, redirecting focus to more intensive channels. This innovative approach enabled Cuts to engage with new customer segments, particularly luxury shoppers, while ensuring that their spending was directly linked to conversions rather than clicks or impressions alone.
4.
Result
Achieved significant revenue growth
→
Five-figure increase in monthly sales
→
Cost-effective with payment per conversion
→
Attracted a new segment of luxury shoppers
The strategic integration of DiscoFeed resulted in a remarkable boost in sales for Cuts, marking a significant triumph in their advertising efforts. In just two months, Cuts experienced a five-figure increase in monthly sales, attributing this achievement to Disco's effective targeting and cost-efficient model. Unlike traditional methods, Cuts only paid for actual conversions, ensuring optimal ad spend with minimal guesswork. This not only made the campaign on Disco highly cost-effective but also unlocked a new segment of luxury shoppers, further diversifying their customer base and enhancing revenue streams. Such a successful outcome demonstrated the effectiveness of strategic post-purchase advertising.
Keywords
DISCOFEED
CUSTOMER ACQUISITION
POST-PURCHASE ADVERTISING
E-COMMERCE GROWTH
LUXURY SHOPPERS
TARGETED MARKETING
CONVERSION OPTIMIZATION
ROI IMPROVEMENT
Ecommerce Journey Monetization Q & A
Answers provided by Disco
staff
and
vetted by Blurbs.
1.
What parts of the eCommerce journey does your platform monetize (pre-checkout, checkout, post-purchase, order confirmation, etc.)?
"Post-checkout"
2.
How does your platform personalize monetization opportunities for each customer?
"Our recommendation model tailors post-purchase offers to each shopper checking out. Publishers can choose to be paid out either per transaction or rev share."
3.
Can we control the types of offers shown to customers, and how do you ensure brand alignment?
"Yes, publishers can exclude categories or specific competitors from displaying on their site. Our network is highly curated, representing 1000+ premium consumer brands and experiences."
4.
How does your platform integrate with our eCommerce tech stack (Shopify, Magento, Salesforce Commerce Cloud, etc.)?
"We work with all platforms. It's under an hour of development work using our WebSDK. For Shopify brands, you just download our app - no code required."
5.
Can your platform drive additional revenue through partner offers, or is it focused only on upselling our own products?
"DiscoFeed is not an upsell tool - it features partner offers from complementary brands on our network."
6.
How do you measure the effectiveness of monetization campaigns, and what reporting/analytics do you provide?
"Each customer has different goals and ways of measuring effectiveness. We provide easy to slice and dice performance data so our customers can easily feed it into their existing analyses."
7.
Does your platform support dynamic A/B testing to optimize monetization strategies?
"Not yet, but this is on the roadmap."
8.
Can your platform support international markets and multiple currencies?
"We can only work with U.S. or Canada based companies."
9.
How does your platform impact the overall customer experience and checkout conversion rates?
"It has no impact on conversion rates for the publisher as the offers display post-purchase."
10.
Can your platform integrate with our loyalty or rewards program to incentivize engagement?
"Potentially - we'd love to discuss!"