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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Curated For You boosts sales by aligning products with consumer lifestyle data. It identifies lifestyle interests to enhance product discovery, using AI to link products with customer passions. This helps retailers catch opportunities they normally miss by introducing context into routines like shopping.
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Curated for You's Website Claims...
Our bot logged these claims from Curated for You's website.
Enhanced Customer Experience
Curated For You claims that their platform supercharges sales by aligning products with customer passions, sparking imaginations.
Lifestyle-Driven Intelligence
Curated For You claims their AI product intelligence centers on consumer lifestyle rather than visual attributes enhancing relevance.
Dynamic Product Discovery
Curated For You claims they boost conversion rates 6x by integrating lifestyle data into the shopping experience.
BlurbSTAR Case Study
Curated For You & Lord & Taylor
Lifestyle commerce strategy significantly boosted revenue and efficiency
68%
Increase in incremental revenue
127%
Rise in overall revenue
1.
Situation
Lord & Taylor's Online Transformation
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Aiming to maintain luxury status
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Transitioned to an online-only model
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Needed to optimize digital storefront
Lord & Taylor, a renowned brand with a 195-year history, known for accessible luxury, sought to enhance its online presence following its transition to an online-only model. The aim was to retain its reputation as a leader in occasion fashion while optimizing its digital storefront to improve customer experience and drive sales.
2.
Task
Enhancing Lifestyle Commerce Strategy
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Implement a Lifestyle Commerce strategy
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Increase sales and user engagement
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Reduce manual workload significantly
The task for Curated For You (CFY) was to revolutionize Lord & Taylor's online shopping experience by implementing a Lifestyle Commerce strategy. This strategy aimed to increase sales, enhance customer shopping experiences, and reduce operational workload by refining curated category offerings.
3.
Action
Automation of Curations with CFY
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Developed topical curated categories
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Replaced manual curations with automation
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Ensured quality and relevancy in offerings
Curated For You automated the curation process by developing hundreds of fine-grained, topical categories such as 'Chic Wedding Guest Vibes' and 'Vegas Vacation' while ensuring quality. This automation replaced time-consuming manual curation tasks, allowing for more accurate and relevant shopping experiences.
4.
Result
Significant Revenue and Efficiency Gains
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Revenue increased by 127%
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68% increase in incremental revenue
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Manual time reduced to 30 minutes a week
Lord & Taylor experienced a 127% increase in revenue and a 68% increase in incremental revenue from enhanced curation categories. The customer conversion rate doubled, and manual curation time dropped from 80 hours a week to just 30 minutes, showing a substantial gain in efficiency.
Keywords
LIFESTYLE COMMERCE
AUTOMATED CURATIONS
INCREMENTAL REVENUE
CONVERSION RATES
LORD & TAYLOR
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