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Updated 3 Days Ago
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2 Verified Clients
Crossbeam helps marketers by connecting businesses within an ecosystem to securely share data and uncover new opportunities. It simplifies account mapping, enhances sales acceleration, and identifies mutual interests using a shared network. This can boost collaboration and help sales teams close deals faster with solid intel.
BlurbSTAR Case Study
Everflow & Crossbeam
Everflow cuts sales times, increases campaigns, using Crossbeam.
6
Enterprise referrals in a month
44%
Faster sales cycles
1.
Situation
Everflow Confronts Long Sales Cycles
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Everflow struggled with lengthy sales processes.
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Manual processes limited campaign management.
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Efficient partnership coordination was lacking.
Everflow, a partner marketing and tracking platform, faced challenges in managing complex and lengthy sales cycles for enterprise deals. They relied heavily on manual processes like spreadsheets for coordinating with partners, which was time-consuming and limited their capacity to manage multiple campaigns effectively.
2.
Task
Optimize Partner Collaboration and Sales
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Reduce sales cycle time drastically.
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Facilitate seamless partner collaborations.
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Implement scalable and efficient processes.
The task at hand was to streamline Everflow's partnership workings and reduce sales cycle lengths. This involved utilizing an advanced system to automate partner data integration and campaign execution to make the entire process more efficient and scalable.
3.
Action
Integration with Crossbeam and HubSpot
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Integrated Crossbeam with HubSpot for automations.
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Created streamlined workflows for partner data.
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Automated execution of co-marketing campaigns.
Everflow integrated with Crossbeam and HubSpot to automate account mapping, track partner interactions, and sync relevant data seamlessly. This setup streamlined the creation of contact lists and reports, allowing facile execution of co-marketing and co-selling activities, thereby engaging partners more actively.
4.
Result
44% Faster and More Productive Cycles
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Reduced sales cycle by 44%.
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Doubled quarterly co-marketing campaigns.
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Sourced six referrals in one month.
By employing Crossbeam's tools, Everflow managed to reduce their enterprise sales cycles by 44%, doubling their number of co-marketing campaigns per quarter. This streamlined process also sourced six enterprise referrals within a month, exemplifying significantly boosted efficiency and output.
Keywords
EVERFLOW SALES CYCLE
CROSSBEAM INTEGRATION
ENTERPRISE DEAL ACCELERATION
PARTNER COLLABORATION TECHNOLOGY
HUBSPOT MARKETING AUTOMATION
Sales Automation & Intelligence Q & A
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