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Updated 3 Days Ago
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2 Verified Clients
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BlurbSTAR Case Study
Myprotein & Coveo
AI improves Myprotein’s CX with Coveo’s merchandising solution.
20%
Increase in conversion rates.
15%
Rise in average order value.
1.
Situation
Myprotein needed to enhance its global customer experience (CX) with optimized product recommendations, badges, and merchandising rules.
2.
Task
Implement an AI-powered merchandising solution to provide better product recommendations and improve CX.
3.
Action
Myprotein partnered with Coveo to utilize their AI merchandising technology, integrating it into their existing e-commerce platform.
4.
Result
The implementation led to a significant improvement in product recommendations and an enhanced shopping experience. Engagement metrics show a 20% increase in conversion rates and a 15% rise in average order value.
Keywords
MYPROTEIN
COVEO
AI MERCHANDISING
PRODUCT RECOMMENDATION
CX IMPROVEMENT
E-COMMERCE OPTIMIZATION
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