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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Contentful streamlines digital content creation and management, so marketers can deliver personalized experiences across multiple channels. It reduces reliance on developers by offering no-code tools for quick tweaks and tests. Content remains consistent as updates happen centrally, making content rollout faster and more efficient across markets.
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Contentful's Website Claims...
Our bot logged these claims from Contentful's website.
Composable architecture
Contentful claims that its composable architecture allows customers to create dynamic, personalized experiences across all channels.
AI-powered personalization
Contentful claims that its acquisition of Ninetailed enables AI-driven content personalization, optimizing experiences at scale.
Unified content management
Contentful claims that its platform unifies content management, empowering teams to create and deliver content from anywhere.
BlurbSTAR Case Study
Costa Coffee & Contentful
Costa Coffee switched to Contentful for efficient global content localization.
15
localized websites built using Contentful in just 15 minutes per site.
50%
Costa Coffee's content management efficiency improvement post-transition.
1.
Situation
Costa Coffee, a UK-based coffee chain, needed to replatform their digital content due to their acquisition by The Coca-Cola Company. They had just five weeks to move off their existing CMS and had the options of adopting Coca-Cola's legacy CMS or finding a more flexible, brand-specific solution.
2.
Task
Costa Coffee's engineering team was responsible for selecting and implementing a new content management solution that would maintain brand consistency and enhance the ability to localize content for a growing global customer base. Speed and flexibility were critical given the tight deadline and diverse market needs.
3.
Action
The team selected Contentful's composable, API-first content platform. They conducted a quick proof of concept and rapidly gained approval to proceed. Contentful's modular structure allowed for easy localization and automation, enabling the creation of 15 localized websites. The platform's ease of use also empowered non-technical team members to manage content independently.
4.
Result
Costa Coffee successfully transitioned to Contentful within the five-week timeframe. They now operate 15 localized websites, allowing them to expand globally while maintaining brand consistency and connecting with local markets. The new system streamlined content management, reducing errors and increasing efficiency for the four-person engineering team.
Keywords
CONTENT LOCALIZATION
COMPOSABLE CONTENT PLATFORM
API-FIRST CMS
DIGITAL TRANSFORMATION
CUSTOMER EXPERIENCE
BRAND CONSISTENCY
GLOBAL MARKET EXPANSION
AUTOMATED CONTENT PROCESSES
CMS & Website Tools Q & A
Contentful hasn't answered their category questions yet.
1.
What type of CMS architecture does your platform use (traditional, headless, hybrid, API-first, AI-driven, etc.)?
Contentful has not completed their Blurbs FAQs
2.
How does your platform integrate with our existing eCommerce and MarTech stack (Shopify, Magento, Salesforce, CDP, ESP, DAM, PIM, etc.)?
Contentful has not completed their Blurbs FAQs
3.
Does your CMS support AI-driven personalization and dynamic content optimization?
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4.
How does your platform handle omnichannel content delivery (web, mobile, app, digital signage, IoT, social, email, etc.)?
Contentful has not completed their Blurbs FAQs
5.
What level of customization, flexibility, and scalability does your CMS provide?
Contentful has not completed their Blurbs FAQs
6.
How does your CMS support localization, multi-language content, and regionalized experiences?
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7.
What analytics, reporting, and testing capabilities do you provide to track web performance?
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8.
How does your CMS handle website speed, performance, and Core Web Vitals optimization?
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9.
Does your CMS support AI-powered automation for content creation, tagging, and metadata optimization?
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10.
How does your CMS manage digital assets (images, videos, PDFs) and structured data?
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