Cohley
"Scalable user-generated content for brand growth."
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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Cohley helps marketers streamline content creation by connecting them with diverse creators for user-generated content, photography, and reviews. The platform lets you own and manage content rights. It simplifies creator selection, negotiations, and payments, allowing marketers to focus on strategic needs rather than operational hassles, while reaching audiences more effectively.
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Operations
at a Glance
Who are your typical customers?
Medium businesses
Large businesses
Enterprises
What verticals do your typical customers belong to?
Retail & E-commerce
Travel & Hospitality
Consumer Goods
How do you collect and monitor consumers and their data?
Cookies
Javascript
Is your platform CCPA and GDPR compliant?
Only CCPA
What is your standard 'time-til-live' for clients?
Days
What does a client need to install to start using your service?
Manual API Integration
How do you provide customer service? Select all that apply:
Dedicated account manager
Email support
Phone support
How do brands measure the success of a campaign using your platform?
Performance
Customer Engagement
Revenue Growth
What integrations do you offer?
E-Commerce Platforms
Digital Advertising
What is your pricing model?
Subscription-based
Cohley's Community Statement
What makes us remarkable?
"Cohley builds software that enables brands to connect with influencers, photographers, and videographers to produce authentic and engaging content that propels the brand's growth. Cohley is built by innovators and team players who want to change the way brands create content - all the while having fun doing it."
Statement By:
Tom Logan โย CEO,
Cohley
Cohley's Website Claims...
Our bot logged these claims from Cohley's website.
Comprehensive Content Generation Platform
Cohley claims that it is a visual content generation platform, providing an all-in-one creator management solution.
Diverse Creator Network
Cohley claims that it connects brands with a diverse and wide array of creators ready to provide transformational content.
Perpetual Content Rights
Cohley claims that brands have content usage rights in perpetuity, ensuring long-term value from generated content.
BlurbSTAR Case Study
Orangetheory Fitness & Cohley
Partner with Cohley for diverse, impactful UGC videos
68%
Decrease in cost per lead
100+
Location specific assets generated in 6 months
1.
Situation
Struggling for Authentic Content
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Struggling with location-specific video content
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In-house videos had repetitive faces and places
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Failed to authentically represent first-time impressions
West Coast Fitness, a leading franchisee of Orangetheory Fitness, was facing challenges with its Paid Acquisition team. Specifically, they struggled to generate location-specific videos that could be used for their paid social media efforts. Their initial approach involved creating in-house video content for TikTok ads. However, this method presented two significant problems: the videos featured the same people and shoot locations, which lacked diversity, and they couldn't authentically convey first-time impressions and feedback on the workout. This situation led the team to seek a more efficient solution to diversify their video content.
2.
Task
Need for Diverse Authentic Videos
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Create diverse UGC videos
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Lower cost per lead (CPL)
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Address common obstacles and highlight promotions
The objective was to create a diverse range of user-generated content (UGC) videos that would lower the cost per lead (CPL) for their paid social efforts. West Coast Fitness needed content that would showcase the workout experience authentically and attract a broad demographic. The ultimate goal was to address common obstacles like the intimidating first impression of Orangetheory and highlight promotions that would ease the barrier to entry. The challenge was to produce these videos cost-effectively while ensuring they optimally targeted prospective members across different locations.
3.
Action
Teaming Up with Cohley
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Partnered with Cohley's UGC platform
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Followed Creative Brief process
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Focused on diverse creators and key value propositions
West Coast Fitness partnered with Cohley, leveraging their User-Generated Content (UGC) platform and the Creator Network. The collaboration aimed to generate hundreds of unique UGC videos. They followed Cohley's Creative Brief process to attract thousands of diverse creators. The creators' content focused on three key elements: partnering with creators of various ages and fitness levels, showcasing the journey of new members to demystify joining Orangetheory, and promoting current offers to reduce the barrier to entry. Through this partnership, they cost-effectively produced a plethora of high-quality, location-specific videos that resonated with a wider audience.
4.
Result
Significant Decrease in CPL
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Generated hundreds of diverse UGC videos
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68% decrease in cost per lead
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Enhanced customer acquisition efforts
The collaboration with Cohley yielded substantial results for West Coast Fitness. They generated hundreds of diverse, location-specific UGC videos and secured the rights to them. The new video content allowed them to personalize their TikTok ads effectively. As a result, West Coast Fitness experienced a 68% decrease in their cost per lead, significantly enhancing their customer acquisition efforts. Nate Matzelle, the Paid Media representative, highlighted the instrumental role Cohley played in achieving these goals and expressed enthusiasm for future collaborations. The success of this partnership exemplifies how targeted UGC can drive impactful advertising results.
Keywords
ORANGETHEORY FITNESS
COHLEY
UGC VIDEOS
COST PER LEAD
TIKTOK ADS
LOCATION-SPECIFIC CONTENT
DIVERSE CREATORS
CUSTOMER ACQUISITION
CREATIVE BRIEF PROCESS
User Generated Content (UGC) Q & A
Answers provided by Cohley
staff
and
vetted by Blurbs.
1.
Do creators make a profile on your platform and authorize access to their social accounts?
"Yes and yes. Creators sign up for the platform, answer a series of questions, curate a portfolio, and attach their social channels via OAuth."
2.
Do you secure full rights in perpetuity to content generated on the platform as a default?
"Yes, brands have full rights in perpetuity to all content generated on the Cohley platform as a default."
3.
What types of content can be generated for UGC campaigns?
"- Short-form Video
- Unboxing Videos
- UGC images
- Professional Photography
- Text & Video Reviews
- Consumer Insights
- Influencer Content"
- Unboxing Videos
- UGC images
- Professional Photography
- Text & Video Reviews
- Consumer Insights
- Influencer Content"
4.
Can brands filter creators by things like engagement, audience, or strengths?
"Yes. Brands can sort creators who've applied to work with them via their creative briefs using criteria like:
- Engagement rate
- Location
- Follower count
- Favorites
- Cohley Creator Rating
- Skill sets
- Languages spoken
- First-party data demographics"
- Engagement rate
- Location
- Follower count
- Favorites
- Cohley Creator Rating
- Skill sets
- Languages spoken
- First-party data demographics"
5.
Does your platform let brands and creators work together directly from start to finish?
"Yes. Brands using the Cohley platform can communicate both with creators en masse or in a 1:1 capacity from the inception of the creative brief through content delivery and payment."
6.
Can creators submit content for brand review and approval directly within the platform, and does it support feedback and revisions?
"Yes and yes. The platform utilizes AI to flag content submitted by creators at time of submission to reduce the need for revisions, however Cohley still supports direct feedback and revisions on assets that require changes during the process."
7.
How does your platform leverage AI or machine learning to enhance UGC creation, distribution, or performance analytics?
"Cohley has continued to leverage AI to improve the platform's UX, eliminating bottlenecks and improving content outcomes for clients. AI is deployed throughout the platform to assist with brief writing, compliance, and creator selection."
8.
Can your platform deliver UGC to major retailers like Walmart, Target, and Amazon?
"The platform delivers text reviews and images to retailers like Walmart and Target via partners like Yotpo, PowerReviews, and Bazaarvoice."
9.
What level of customer support and success management is provided to brands using your platform for UGC campaigns?
"Cohley's CSM team is regarded as the best in the industry as measured by NPS. The team is comprised of content experts, many of whom are creators themselves."
10.
Can your platform manage distribution of UGC across multiple channels? Please list all channels available
"It's easy to activate assets from the Content Library across digital channels. In addition to the partners mentioned below, Cohley has direct integrations with TikTok and Instagram."