Clear Trust Media
"Enhancing brand visibility through DOOH and CTV."
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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
ClearTrust Media simplifies digital campaigns with advanced out-of-home and streaming solutions. They target specific audiences through tailored strategies, ensuring brand engagement across digital platforms. Their managed services offer flexible, real-time adjustments with detailed analytics, connecting brands to consumers effectively in a noisy digital era.
Contact Clear Trust Media
Anonymously
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Why Anonymous Contact?
Staying anonymous keeps you out of sales funnels and gives you a chance to ask a question without being
stalked.
Operations
at a Glance
Who are your typical customers?
Small businesses
Medium businesses
Large businesses
What verticals do your typical customers belong to?
Retail & E-commerce
Technology & Software
Healthcare & Life Sciences
How do you collect and monitor consumers and their data?
Cookies
Pixels
IP Address
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Days
What does a client need to install to start using your service?
Provide data
How do you provide customer service?
Dedicated account manager
Live chat
Email support
How do brands measure the success of a campaign using your platform?
Performance
Customer Engagement
Revenue Growth
What integrations do you offer?
Digital Advertising
What is your pricing model?
Pay-per-use
Tiered pricing
BlurbSTAR Case Study
ClearTrust Media & Fitness Apparel Brand
Fitness Apparel Brand succeeds with CTM's DOOH Campaign.
25%
Growth in online sales
30%
Increase in brand awareness
1.
Situation
Fitness Apparel's Urban Challenge
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Increase visibility among young adults.
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Boost online sales via e-commerce.
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Project an image of trendsetting and functional activewear.
ClearTrust Media (CTM) collaborated with a rising fitness apparel brand aiming to capture the attention of young, fashion-conscious consumers in major metropolitan areas. The brand's objective focused on boosting brand awareness, driving online sales, and projecting a trendsetting image.
2.
Task
Strategic Market Penetration Plan
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Capture young, urban demographic.
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Drive engagement and online sales.
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Strengthen brand identity and recognition.
The fitness apparel brand needed an impactful marketing campaign to penetrate urban areas effectively. They sought to position themselves as the go-to brand for stylish and functional activewear and increase user engagement both on social media and their e-commerce platform.
3.
Action
DOOH Campaign Execution
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Utilize bold, eye-catching visuals.
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Integrate QR codes linking to Instagram.
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Implement real-time optimization for enhanced results.
CTM devised a dynamic digital out-of-home (DOOH) campaign featuring bold visuals with diverse models placed strategically in high-impact locations. The campaign incorporated engaging social media elements using QR codes to drive traffic to the brand's Instagram and shoppable posts. Real-time data-driven optimization ensured continuous performance improvements.
4.
Result
Exceeding Expectations
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30% rise in brand awareness.
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25% increase in online sales.
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40% boost in social media engagement.
The campaign significantly surpassed expectations, delivering impressive results. Brand awareness among young adults in targeted cities increased by 30%. Online sales grew by 25%, directly linked to the DOOH campaign traffic. Social media engagement saw a 40% rise, with significant growth in brand mentions and website clicks.
Keywords
FITNESS APPAREL
URBAN STYLE
DOOH CAMPAIGN
CLEARTRUST MEDIA
BRAND AWARENESS
E-COMMERCE SALES
SOCIAL MEDIA ENGAGEMENT
Connected TV (CTV) Q & A
Answers provided by Clear Trust Media
staff
and
vetted by Blurbs.
1.
What inventory sources and streaming platforms do you have access to?
"We have extensive access to premium CTV and streaming inventory through our proprietary CTV platform, PilotX, as well as integrations with leading SSPs and ad exchanges."
2.
How does your platform target audiences, and what data sources do you use for targeting?
"We employ a comprehensive, data-driven approach utilizing a mix of first-party, third-party, contextual, and behavioral data to build highly precise audience segments.
including AI targeting, Geolocation and geo-fencing."
including AI targeting, Geolocation and geo-fencing."
3.
How do you measure performance and attribution, and do you offer closed-loop reporting?
"Platforms like LiveRamp, TVSquared, and Samba TV offer advanced cross-device tracking solutions to measure CTV conversions. We do not believe in "grading our own homework" and therefore prefer utilizing impartial third party data providers"
4.
Do you offer a self-service platform, managed service, or both?
"Both"
5.
How does your platform optimize campaigns in real time?
"Algorithms, AI, and Human systems are utilized"
6.
What creative formats do you support, and do you offer dynamic creative optimization (DCO)?
"Preferred formats include Adobe PSD files,
We do offer DCO."
We do offer DCO."
7.
How do you handle frequency capping and ad fatigue management?
"Proprietary Algorithms, AI, and Human systems are utilized."
8.
Do you offer retargeting capabilities for viewers who have seen our CTV ads?
"We use device graph matching and cross-device tracking to identify users who were exposed to the CTV ads and then retarget them across display, mobile, and additional CTV placements."
9.
How do you ensure brand safety, fraud prevention, and viewability in CTV placements?
"Ads.txt (Authorized Digital Sellers) is a widely accepted standard that helps prevent unauthorized inventory sales, ensuring that ad placements come from verified and legitimate sources. Partnership with DoubleVerify"
10.
Do you offer A/B testing capabilities to compare creative variations and messaging?
"Yes"