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Clear Channel Outdoor connects brands with audiences through targeted out-of-home advertising. Combining creative solutions with data-driven insights, they optimize campaigns to reach the right people at the right place and time. Versatile media options in 65+ markets and airports support tailored strategies for marketing success.
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BlurbSTAR Case Study
Clear Channel Outdoor & PharmaInvestorsGlobal
Clear Channel Outdoor boosted pharmaceutical brand awareness and engagement effectively.
20%
Increase in visits to specialty doctors
50%
Lift in consideration intent among exposed audiences
1.
Situation
A pharmaceutical company aimed to increase brand awareness and sales for a medication treating a moderate-to-severe medical condition.
2.
Task
Clear Channel Outdoor was tasked with developing a campaign to drive awareness, doctor visits, and new prescriptions for the medication.
3.
Action
By using an integrated Out-Of-Home (OOH) + mobile campaign through their proprietary RADAR suite, CCO onboarded target audiences for precise campaign planning and measured campaign effectiveness with RADARProof.
4.
Result
The campaign led to a 50% increase in consideration intent, 20% rise in doctor visits, and a 75% lift in new prescriptions, along with a 76% boost in sales.
Keywords
INTEGRATED PHARMA MARKETING
OOH ADVERTISING EFFECTIVENESS
BRAND AWARENESS INCREASE
DOCTOR VISITS INCREASE
PRESCRIPTION LIFT
CCO RADAR DATA SOLUTIONS
Out of Home Advertising Q & A
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1.
What types of OOH inventory do you offer (digital billboards, static billboards, transit, street furniture, place-based, etc.)?
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2.
Can your platform support programmatic digital out-of-home (pDOOH) buying?
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3.
How does your platform handle audience targeting and measurement?
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4.
Do you provide attribution capabilities to track OOH effectiveness on online conversions?
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5.
How flexible are your campaign durations and minimum spend requirements?
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6.
Can your OOH placements integrate with our digital campaigns (cross-channel sync, retargeting, social amplification)?
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7.
How do you ensure brand safety and premium placements?
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8.
What reporting and analytics do you provide, and how frequently?
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9.
Do you offer creative services or dynamic creative optimization (DCO) for digital OOH?
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10.
Do you have partnerships with specific cities, airports, stadiums, or retail locations?
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