"Transform recipes into shoppable commerce experiences rapidly."
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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Chicory helps marketers by turning digital recipes into shoppable content, facilitating customer purchases. Their platform integrates hyper-contextual ads within recipes to reach consumers effectively. It connects CPG brands, retailers, and publishers, creating a seamless path from inspiration to transaction in today’s cluttered market.
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Chicory's Website Claims...
A summary of the claims made on Chicory's website as noticed by our bot, Vinny.
Contextual commerce platform
Chicory claims that its end-to-end contextual commerce media platform transforms contextually relevant content into commerce media.
Shoppable tech integration
Chicory claims that its shoppable tech allows CPG advertisers to see results like sales lift and increased product awareness.
Extensive network reach
Chicory claims to reach 123 million monthly unique shoppers with 5,200 recipe sites and over 70 retailer integrations.
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BlurbSTAR Case Study
Good Apple & Chicory
Innovative ad strategy increased store traffic significantly.
106%
Increase in store-visit lift observed.
672361
Incremental store visits achieved.
1.
Situation
Inflation Impacts Holiday Shopping Trends
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Inflation influences shopper spending habits.
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Need to capture holiday shoppers.
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Focus on boosting store visits.
Due to inflation affecting household budgets, value-conscious shoppers became increasingly selective about holiday shopping. With more shoppers focused on smart spending, Good Apple faced the challenge of capturing more store visits for one of the nation's largest discount retailers during this critical shopping period. This situation called for an innovative approach to drive more foot traffic and meet the evolving needs of cost-conscious consumers engaged in meal planning for the holidays.
2.
Task
Reaching Consumers Strategically Via Contextual Content
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Increase store traffic through engagement.
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Leverage contextual advertising strategies.
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Reach consumers planning grocery lists.
Good Apple aimed to increase store visits for a major discount retailer. The task was to connect with shoppers during their decision-making process by aligning advertising with the moment they plan their grocery purchases. The partnership with Chicory aimed to use contextual media to present value-based products like baking ingredients and easy-prep solutions alongside seasonal recipes, driving relevance among shoppers and translating online engagement to in-store visits.
3.
Action
Innovative Contextual Commerce Campaign Executed
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Executed campaign with Chicory's technology.
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Targeted ads to active planning contexts.
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Highlighted value-based holiday products.
To achieve the desired increase in store visits, Good Apple collaborated with Chicory to launch a campaign that strategically aligned advertisements with popular holiday recipes. Unlike traditional display ads, this campaign was executed by integrating ads into meal planning contexts, reaching shoppers when they are actively considering purchases. These promotions focused on everyday essentials during the holiday season to optimize consumer engagement and relevance.
4.
Result
Significant Boost in Store Visits Achieved
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Achieved 672,361 incremental store visits.
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CTR increased by 90% year-over-year.
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Demonstrated effective transition from online to offline.
The campaign successfully drove substantial results, with 672,361 incremental store visits and a 106% lift in store visits, showcasing the effectiveness of the strategy. Additionally, Chicory achieved a 90% increase in click-through rates (CTR) year-over-year, compared to the retailer's prior holiday campaign. These metrics confirmed the power of contextual commerce in transitioning digital engagement into physical retail success, proving the capability of aligning media strategies with consumer mindsets.
Keywords
CONTEXTUAL ADVERTISING
HOLIDAY RETAIL STRATEGY
STORE TRAFFIC BOOST
VALUE-CONSCIOUS SHOPPING
GROCERY PLANNING
CLICK-THROUGH RATE IMPROVEMENT
Native and Contextual Advertising Q & A
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