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Brandwatch helps marketers navigate digital chaos with its comprehensive suite of tools for understanding consumer sentiment and trends. It merges advanced analytics with AI capabilities to streamline engagement across social platforms, offering insights that guide smarter decision-making and content strategies.
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BlurbSTAR Case Study
Supernatural & Brandwatch
Successful campaign decoded air travel norms using social data.
45%
45% of marketers say having perfect alignment across all customer interactions is a top priority.
62%
62% of consumers expect a consistent experience across multiple platforms.
1.
Situation
Supernatural, a dynamic agency known for AI-powered creativity, collaborated with KAYAK using Brandwatch to decode updated air travel behaviors. Post-pandemic, the inquiry aimed to re-establish travel norms.
2.
Task
Supernatural's task was to design a compelling campaign for KAYAK by identifying key travel behavior discussions using social data, ultimately making travel more enjoyable.
3.
Action
Utilizing Brandwatch, Supernatural mapped popular travel topics and collaborated with Brandwatch's Professional Services to configure complex queries. They augmented this data with consumer surveys via AYTM.
4.
Result
The combined insights led to a highly successful KAYAK campaign. They identified travel etiquette trends, and the campaign spurred significant coverage and conversation on travel behaviors.
Keywords
SUPERNATURAL AGENCY
BRANDWATCH
KAYAK
SOCIAL MEDIA MONITORING
TRAVEL CAMPAIGNS
AI-POWERED CREATIVITY
CONSUMER INSIGHTS
MARKETING STATISTICS
CUSTOMER EXPERIENCE
Social Media Management Q & A
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