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"Turn brand fans into engaged ambassadors worldwide."

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Brandbassador turns existing brand devotees into ambassadors. They automate processes to build advocacy and create social buzz. Brands use their platform to coordinate ambassador tasks, track campaign effectiveness, and reward participants with incentives. This scalable approach increases brand visibility and strengthens customer relationships, providing organic growth and authentic content.
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Fully Managed Service
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Multiply Influencer Campaigns
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BlurbSTAR Case Study
PopSockets & Brandbassador
Expanded reach via effective ambassador strategy across Europe.
case study
120M
Total reach on social media
7000+
Unique content pieces created
1.
Situation
Andrea's Candid Ambassador Query
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Expand reach in diverse Europe regions.
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Use ambassadors to engage culturally.
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Resource constraints posed expansion challenge.
PopSockets Europe faced the challenge of expanding their reach across diverse cultural landscapes in Europe, with limited resources at their disposal. Their primary goal was to harness the power of a burgeoning ambassador community to span the continent effectively. The intricate task of resonating with different demographic nuances and managing resources internally was daunting, prompting PopSockets to enlist the expertise of Brandbassador's Managed Services Team. With aspirations to boost engagement through User-Generated Content (UGC) and achieve sales growth, PopSockets needed a strategic partner to navigate these multifaceted challenges.
2.
Task
Harnessing Ambassadors for Reach
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Generate region-specific UGC content.
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Boost brand presence via ambassadors.
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Integrate ambassadors into broader strategy.
The task was to implement a successful ambassador program capable of generating region-specific content and bolstering brand presence across Europe. PopSockets aimed to create a connection between their products and various audiences, fostering brand loyalty and customer advocacy. Empowering local ambassadors to create authentic content that resonates with their respective cultures was crucial. The program needed to streamline efforts to optimize affiliate marketing outcomes and ensure seamless integration into PopSockets' broader marketing strategy, thus allowing for a cohesive and meaningful engagement with potential customers across different regions.
3.
Action
Executing Strategic Ambassador Plan
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Close collaboration with Brandbassador team.
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Repurposing ambassador-generated content.
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Strategically planned ambassador campaigns.
PopSockets collaborated closely with Brandbassador's Managed Services Team to launch a robust ambassador program. They leveraged the team's expertise in ambassador marketing to effectively manage and grow the #PopCollectiveβ€”PopSockets' brand ambassador community. This collaboration allowed PopSockets to repurpose a large volume of ambassador-generated content, creating a diverse range of marketing materials from images to videos. Brandbassador supported PopSockets in conducting strategic planning sessions for ambassador-driven campaigns, fostering a results-oriented approach focused on achieving key performance indicators (KPIs). The partnership enabled seamless content integration across digital platforms, enhancing engagement and visibility.
4.
Result
Achieving Expansive Brand Engagement
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7000+ unique content pieces generated.
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120 million total reach achieved.
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Boost in brand awareness and advocacy.
Through their strategic collaboration, PopSockets Europe achieved substantial growth in reach and engagement across Europe. The ambassador program delivered over 7000 unique content pieces, driving significant visibility with a total social media reach currently at 120 million. The sustained efforts of Brandbassador's Managed Services ensured a consistent flow of culturally relevant content, effectively boosting brand awareness and customer advocacy. PopSockets benefitted from a holistic view of their campaign performance, identifying opportunities for further expansion. This aligned presence on social platforms catalyzed a marked increase in sales and brand loyalty, achieving their marketing goals efficiently and effectively.
Keywords
AMBASSADOR MARKETING
INFLUENCER CAMPAIGNS
USER-GENERATED CONTENT
BRAND AWARENESS
AFFILIATE SALES
POPSOCKETS EUROPE
BRANDBASSADOR
User Generated Content (UGC) Q & A
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1.
Do creators make a profile on your platform and authorize access to their social accounts?
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2.
Do you secure full rights in perpetuity to content generated on the platform as a default?
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3.
What types of content can be generated for UGC campaigns?
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4.
Can brands filter creators by things like engagement, audience, or strengths?
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5.
Does your platform let brands and creators work together directly from start to finish?
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6.
Can creators submit content for brand review and approval directly within the platform, and does it support feedback and revisions?
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7.
How does your platform leverage AI or machine learning to enhance UGC creation, distribution, or performance analytics?
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8.
Can your platform manage distribution of UGC across multiple channels? Please list all channels available
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9.
Can your platform deliver UGC to major retailers like Walmart, Target, and Amazon?
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10.
What level of customer support and success management is provided to brands using your platform for UGC campaigns?
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