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Updated 3 Days Ago
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BeeLiked helps marketers use gamification to engage audiences and motivate behaviors. The platform rewards loyalty, incentivizes sales, and enriches data interactions. With interactive experiences, it turns leads into brand ambassadors and sharpens customer insights. BeeLiked tailors promotions across channels, supporting seamless campaigns.
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BeeLiked's Website Claims...
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Increase brand engagement
BeeLiked claims that gamification significantly boosts customer and employee engagement for better brand interaction.
Efficient promotion automations
BeeLiked claims that it automates promotions efficiently, saving time and resources for businesses.
Scalable incentive programs
BeeLiked claims that its scalability allows for cost-effective incentive programs across various channels.
BlurbSTAR Case Study
BeeLiked & Knopf Doubleday
Immersive campaigns drive engagement, entries, and data capture.
1,000,000+
Entries collected during campaign.
6-10 seconds
Speed for personalized video creation.
1.
Situation
Interactive Island Captivates Readers
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Need: Amplify book launch impact.
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Focus: Engage audiences interactively.
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Goal: Collect user marketing data.
In the fast-paced world of book launches, creating an innovative and engaging audience experience can significantly boost awareness and excitement. When Knopf Doubleday published John Grisham's 'Camino Island,' they faced the challenge of crafting a marketing campaign that would not only draw in potential readers but also collect valuable marketing data. The narrative involves a thrilling heist, and thus, the goal was to deeply immerse the audience into the world of Camino Island, sparking intrigue and participation across digital platforms.
2.
Task
Craft Engaging Gamified Campaign
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Develop interactive multimedia campaign.
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Enhance book's thematic engagement.
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Facilitate data capture for leads.
The primary task was to execute a set of interconnected marketing campaigns that would highlight the theme of 'Camino Island' while engaging the audience in creative and memorable ways. BeeLiked aimed to create layers of interactive experiences including an animated interactive island and gamified quizzes, drawing readers closer to the storyline. Furthermore, the promotion needed to encourage social sharing and expand the book’s reach. For this, the campaigns had to not only delight but also serve as an effective lead generation tool, capturing contact data for ongoing promotional efforts.
3.
Action
Deploy Dynamic Multimedia Tactics
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Animated 3D island launched.
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Personalized video and quizzes.
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Custom technology for engagement.
BeeLiked designed three main campaigns to achieve these marketing objectives. The first campaign was the Interactive Island, featuring a meticulously designed and animated island based on the book’s description. This was followed by the Bay Books Heist, a personalized video experience utilizing the BeeLiked platform’s quiz software to engage participants with a custom story. Lastly, the Beach Quiz offered a unique challenge incorporating cryptic clues related to John Grisham’s works. Each element was built and tested to work flawlessly across devices, utilizing HTML5 and BeeLiked’s robust personalization technology to deliver a seamless user experience while encouraging social participation and data sharing.
4.
Result
Boosted Engagement and Lead Capture
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Over 1 million entries achieved.
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Significant social amplification observed.
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Valuable data captured for future use.
The campaign was remarkably successful, with the gamified content deeply engaging the audience and resulting in over a million entries. The innovative use of personalized video technology significantly contributed to virality and shareability, attracting considerable attention and fostering a community of engaged readers. The Bay Books Heist and Beach Quiz encouraged participants to revisit and share, amplifying reach. Importantly, BeeLiked's strategy effectively captured contact data, enhancing future marketing capabilities. This creative approach not only increased immediate interest in 'Camino Island' but also laid the groundwork for sustained audience engagement and loyalty.
Keywords
JOHN GRISHAM CAMINO ISLAND
INTERACTIVE MARKETING CAMPAIGNS
GAMIFICATION BOOK LAUNCH
Gamification Q & A
BeeLiked hasn't answered their category questions yet.
1.
What types of gamification experiences do you offer (spin-to-win, quizzes, rewards, leaderboards, referral challenges, etc.)?
BeeLiked has not completed their Blurbs FAQs
2.
Can the platform integrate with our existing tech stack (e-commerce platform, CRM, CDP, ESP, ad platforms, etc.)?
BeeLiked has not completed their Blurbs FAQs
3.
How does your platform help us collect and utilize first-party data for audience segmentation?
BeeLiked has not completed their Blurbs FAQs
4.
What is the cost structure of your offering? (SaaS, Flat Fee, Impression (CPM), Cost per action based ( CPV, CPC, CPA, etc.)
BeeLiked has not completed their Blurbs FAQs
5.
How customizable are the gamification experiences, and can we align them with brand look and feel?
BeeLiked has not completed their Blurbs FAQs
6.
Can your platform support omnichannel gamification (website, mobile app, social media, in-store, etc.)?
BeeLiked has not completed their Blurbs FAQs
7.
Do you provide built-in analytics and reporting to measure engagement, conversions, and ROI?
BeeLiked has not completed their Blurbs FAQs
8.
Do you offer any AI-driven personalization or dynamic experiences based on user behavior?
BeeLiked has not completed their Blurbs FAQs
9.
How does your platform integrate with paid media campaigns (Meta, TikTok, Google Ads, etc.) for audience targeting and remarketing?
BeeLiked has not completed their Blurbs FAQs
10.
How do you incentivize user participation, and do you support rewards, discounts, or loyalty program integration?
BeeLiked has not completed their Blurbs FAQs