"Optimize branded search spend, prevent click cannibalization."
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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Be-Incremental cuts unnecessary branded search expenses by automating bid adjustments based on competitor activity. It pauses ads when no competition is detected, reducing cost-per-click while maintaining visibility. Marketers maintain control, ensuring ads only run when truly beneficial.
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Be-Incremental's Website Claims...
A summary of the claims made on Be-Incremental's website as noticed by our bot, Vinny.
Reduce unnecessary ad spend
Be-Incremental claims that their Single Bidding Activator eliminates paying for clicks that would have come organically.
Maintain low CPC levels
Be-Incremental claims that their Bid Optimizer ensures you pay the lowest CPC possible while retaining clickshare.
Protect brand from infringers
Be-Incremental claims that their Brand Protection monitors and stops trademark infringing ads 24/7.
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BlurbSTAR Case Study
Be-Incremental & Lusha
Be-Incremental optimizes Lusha's branded search, cutting costs efficiently.
23%
Increase in branded search traffic
72%
Brand search spend reduction
1.
Situation
High Traffic, High Costs Challenge
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Lusha experienced high traffic but high costs.
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Competitors weren't targeting some branded keywords.
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There was a need to reduce unnecessary ad spend.
Lusha, a leading provider of B2B contact data, was facing an issue with their branded search campaigns. Even though their traffic levels and overall results were commendable, they discovered inefficiency in their spend. In some countries, competitors weren't bidding on their branded keywords, leading to unnecessary clicks that could have been organic. Lusha needed an optimized strategy to decrease their brand budget while preserving or enhancing their traffic and engagement metrics. This scenario set the stage for Lusha to seek a refined, cost-effective solution.
2.
Task
Reduce Costs, Maintain Traffic
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Cut branded search budget by 50% while maintaining traffic.
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Seek efficiency in spending strategy.
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Avoid traffic decline during cost reductions.
Tasked with the challenge of significantly reducing their branded search spend by at least 50%, Lusha aimed to retain the traffic levels they were experiencing. The task was clear: find a method to optimize branded search activity more efficiently. Lusha required a solution that not only cut costs but also ensured that the engagement they had worked hard to build was maintained without any downturn. This required precise tools that could analyze their current spending and adapt to achieve maximum impact.
3.
Action
Dynamic Bidding and Optimization
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Used Single Bidding Activator to analyze and adjust campaigns.
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Real-time bid optimization through bid analysis tools.
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Continuous adaptation with dynamic learning algorithms.
To address Lusha's needs, Be-Incremental employed a series of sophisticated algorithms to optimize branded search campaigns. The Single Bidding Activator tool assessed Lusha's branded search activities and fine-tuned campaign operations, eliminating unnecessary spend in regions with minimal competitor activity. Additionally, the Bid Optimizer performed real-time bid analysis to ensure competitive and cost-effective CPCs, tweaking bids in regions to maximize impact. These tools were supported by continuous data analysis and learning algorithms that ensured ongoing efficiency and adaptive performance enhancements.
4.
Result
Cost Reduction, Traffic Growth Achieved
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Branded spend reduced by 72%, surpassing goals.
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23% increase in branded search traffic.
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ROI of X10 achieved, covering costs efficiently.
The impact of Be-Incremental's intervention was immediate and significant. Lusha managed to cut their branded search spend by 72%, surpassing their initial reduction target. While achieving these cost savings, they not only maintained their traffic levels but also saw an extraordinary growth of 23% in branded search traffic. Furthermore, the investment in Be-Incremental's tools demonstrated an impressive return on investment (ROI) of X10, reflecting the cost-efficiency and effectiveness of the optimized approach. Within a fortnight, the savings already covered a year's worth of software license fees.
Keywords
B2B CONTACT DATA
BRANDED SEARCH
MARKETING AUTOMATION
BE-INCREMENTAL
LUSHA
CAMPAIGN OPTIMIZATION
COST REDUCTION
SEARCH TRAFFIC
ROI IMPROVEMENT
REAL-TIME BID ANALYSIS
SEO Q & A
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