AppBrew

Suta, an ethnic women's fashion brand, was experiencing significant challenges with their previous app builder. The primary issues included shallow integrations with essential services such as Smile (Loyalty and Rewards), Loox (Reviews), and Searchtap (Search), leading to a broken user navigation experience. Furthermore, the app lacked critical features like Social & OTP login, deeplinks, and cross-selling/upselling capabilities. These limitations hindered Suta's ability to deliver a seamless customer experience and effectively represent its brand identity. Additionally, Suta struggled with inadequate brand-specific features like 'Pre-Drape' and custom PDPs, which hampered their unique market positioning and customer engagement, resulting in only 10% of their DTC business being conducted through the app.

Suta set out to overcome the limitations imposed by its previous app builder to not only improve app-based customer experience but also drive significant growth in DTC sales. The task involved enhancing app functionalities by integrating deeper customizations and brand-specific features. They needed an app solution that could reinforce Suta's brand identity within the digital realm and ensure seamless interaction for their customers. This task was crucial in amplifying customer engagement, retaining brand loyalty, and boosting conversion rates. The overarching goal was to significantly scale up the percentage of direct-to-consumer sales conducted via the app, which required a sophisticated solution that could elevate Suta's market positioning and efficiency in customer acquisition and retention.

To meet these objectives, Suta transitioned from their previous platform to Appbrew, a notable player in app development for DTC brands. Appbrew offered seamless and deep integrations, alongside custom features tailored distinctly for Suta, which included the unique 'Pre-Drape' feature resonating well with users. Appbrew addressed the crucial need for integrating features that were notably absent in the former setup. They encapsulated Suta's brand identity strongly within the app, enhancing the customer's navigation and engagement experience. The implementation of improved features and robust integrations allowed for a coherent and streamlined user experience. The efforts effectively capitalized on Suta's branding and marketing, leading to a significant conversion rate improvement.

Following the transition to Appbrew, Suta witnessed a remarkable transformation in its business metrics within two months. The app accounted for 30% of Suta's DTC business—a threefold increase compared to their previous platform's performance. The transition led to a substantial 50% increase in conversion rates. These improvements showcased Appbrew's efficiency in addressing technical and experiential gaps while unlocking new avenues for business growth. The integration of personalized and brand-centric features deepened customer engagement and retention, marking a pivotal enhancement in Suta’s operational and marketing efforts. Appbrew’s solution not only resolved existing technical issues but also optimized Suta’s potential for future growth and innovation in the app market.