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Updated 3 Days Ago
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2 Verified Clients
AllOver Media helps marketers tap into diverse, on-the-go audiences through non-traditional out-of-home advertising. They place media in unique spots like gas stations, bars, and trucksides. This extends reach where consumers are less saturated by traditional ads. It's a way to cut through the noise and engage more affluent, mobile demographics.
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AllOverMedia's Website Claims...
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Unmatched impression accuracy tool
AllOver Media claims that they offer an industry-first solution for independent, accurate impression data for convenience store environments.
Cost-effective advertising approach
AllOver Media claims that truckside advertising reaches audiences at a lower cost per thousand compared to other mediums.
Driving online consumer actions
AllOver Media claims that 43% of actions taken on their OOH ads result in online purchases, showing effective consumer engagement.
BlurbSTAR Case Study
AllOver Media & Pepsi Center
Effective venue advertising boosts audience engagement and recall.
605,585
Denver Nuggets fan attendance annually
608,252
Colorado Avalanche fan attendance annually
1.
Situation
Pepsi Center hosts major events.
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Venue hosts popular teams and concerts.
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Attracts audience with disposable income.
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Needs strategic ad placement.
The Pepsi Center in Denver is a prime venue, hosting events for top sports teams like the Denver Nuggets, Colorado Avalanche, and Colorado Mammoth. It's also a hotspot for major concerts, drawing a steady stream of attendees with disposable incomeβideal for brands aiming to reach a dynamic audience. However, advertisers need a strategic platform within the venue to deliver targeted ad messages effectively and engage this audience.
2.
Task
Place impactful ads at venue.
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Execute ad placements at venue.
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Maximize engagement at strategic locales.
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Target peak attendance times.
AllOver Media has the task of executing effective ad placements within the Pepsi Center to capitalize on its high foot traffic. The objective is to utilize key venue locations such as restrooms, where engagement can be maximized. The goal is to create memorable brand interactions and impact concert and sports event attendees by placing noticeable ads that capture attention during peak attendance times.
3.
Action
Utilized restroom advertising placements.
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Placed ads in high-traffic restrooms.
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Used standard and large wallscapes.
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Maximized ad visibility and recall.
AllOver Media implemented a strategy to place ads in high-traffic restrooms throughout the Pepsi Center, using both standard-sized and large-format wallscapes. This approach ensures that ads are seen multiple times by attendees, thus increasing brand recall. AllOver Media strategically selected high visibility areas to maximize the exposure and effectiveness of each advertisement, enhancing the engagement rate with this approach.
4.
Result
High engagement and brand recall.
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Enhanced brand recognition and engagement.
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Diverse audience exposure at events.
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Successful ad campaigns with high recall.
The restroom advertising within the Pepsi Center resulted in heightened brand recognition among attendees. This strategic placement reached a diverse audience attending different events, including sports fans and concertgoers, optimizing the exposure for AllOver Media's clients. As a result, brands experienced increased engagement, driving a positive impact on customer interactions and ensuring successful ad campaigns, as reflected in their high visibility and recall metrics.
Keywords
DENVER PEPSI CENTER
VENUE ADVERTISING
AUDIENCE ENGAGEMENT
SPORTS MARKETING
CONCERT ADVERTISING
ALLOVER MEDIA
Out of Home Advertising Q & A
AllOverMedia hasn't answered their category questions yet.
1.
What types of OOH inventory do you offer (digital billboards, static billboards, transit, street furniture, place-based, etc.)?
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2.
Can your platform support programmatic digital out-of-home (pDOOH) buying?
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3.
How does your platform handle audience targeting and measurement?
AllOverMedia has not completed their Blurbs FAQs
4.
Do you provide attribution capabilities to track OOH effectiveness on online conversions?
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5.
How flexible are your campaign durations and minimum spend requirements?
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6.
Can your OOH placements integrate with our digital campaigns (cross-channel sync, retargeting, social amplification)?
AllOverMedia has not completed their Blurbs FAQs
7.
How do you ensure brand safety and premium placements?
AllOverMedia has not completed their Blurbs FAQs
8.
What reporting and analytics do you provide, and how frequently?
AllOverMedia has not completed their Blurbs FAQs
9.
Do you offer creative services or dynamic creative optimization (DCO) for digital OOH?
AllOverMedia has not completed their Blurbs FAQs
10.
Do you have partnerships with specific cities, airports, stadiums, or retail locations?
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