ADVENDIO

Webedia faced difficulties in formalizing purchase orders, which led to inefficiencies in their ad inventory and invoicing processes. The AdOps team couldn't validate orders, and sales reps lacked access to inventory data, resulting in overbookings and potential exclusivity conflicts. This was further exacerbated by a decentralized system that forced sales teams into frequent checks with the AdOps team, thereby affecting response times to advertisers. The absence of a cohesive system also meant commercial proposals risked being inaccurate, posing potential threats to fulfilling orders and ensuring reliable delivery.

Webedia needed to centralize its sales activities to manage inventory and purchase orders effectively. The task was to find a solution that would integrate smoothly with existing platforms and provide real-time insights into inventory availability, streamline the invoicing process, and ensure the seamless operation of sales and AdOps teams. By finding a robust solution, Webedia aimed to reduce errors, improve service reliability for their extensive client base, and avoid the risks associated with overbooking and duplicate exclusivity sales, thereby enhancing overall customer satisfaction and operational efficiency.

Webedia implemented ADvendio’s software, integrating it with Salesforce to consolidate all sales activities into one streamlined platform. This integration allowed sales teams to instantly check live inventory, which reduced overbooking risks and enabled timely responses to advertisers. Real-time inventory management and automated financial operations, including billing and invoicing, significantly optimized Webedia's processes. Sales and finance teams could now communicate easily, enhancing operational flow. ADvendio also enabled sales teams to set up campaigns with geo-targeting and audience segmentation features, expediting the order process with ad servers, and facilitating more efficient sales approvals.

Following the implementation of ADvendio’s tools, Webedia witnessed significant improvements in their inventory and invoicing processes across six countries. The use of a single tool for sales, AdOps, and finance ensured better information sharing and error reduction, leading to time savings. The formalization of processes allowed teams to share best practices and continually improve efficiency. Bernd Bube, CEO of ADvendio, praised the partnership, highlighting its role in supporting Webedia's growth and facilitating streamlined operations. Webedia has enhanced service reliability and operational performance, proving the value of integrated solutions in a complex digital landscape.