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adMarketplace navigates users directly to advertiser sites, bypassing ordinary search engine results pages. They present ads before, during, and after searches, creating opportunities from the first query. This allows advertisers to intercept intent early, capture interest directly, and optimize media buys with unique, cross-platform data.
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adMarketplace's Website Claims...
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Better Performance Metrics
adMarketplace claims to deliver 33% higher ROI compared to other paid platforms, exceeding expectations consistently.
Innovative Ad Solutions
adMarketplace claims to customize innovative native search media solutions to deliver engaging user experiences.
Strategic Media Partnerships
adMarketplace claims to unlock exclusive media opportunities, shaping consumer intent across diverse digital moments.
BlurbSTAR Case Study
The Body Shop & adMarketplace
adMarketplace provides innovative, scalable solutions for global reach.
33%
Higher ROAS over other platforms
1.
Situation
Global Brand Expansion Challenges Addressed
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Sought alternatives to traditional search engines
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Needed innovative advertising solutions for global reach
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Focused on driving incremental revenue
The Body Shop, a renowned British brand with a strong global presence, faced a challenge with diminishing returns from traditional search engines like Google and Bing. As part of their digital marketing vision, Amparo Gil, the former Global Head of Performance Marketing, embarked on a mission to explore innovative search advertising solutions. Their goal was to expand the brand's global reach, particularly in the US, while driving incremental revenue. This required finding alternatives to enhance their performance marketing across various digital channels.
2.
Task
Identify Effective Search Alternatives
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Developed roadmap for digital transformation
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Sought partners for scaling digital efforts
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Aimed for sustained and incremental growth
Amparo Gil's task was to translate The Body Shop’s cross-channel digital marketing vision into actionable steps that included an innovative testing roadmap. She needed to find advertising partners that could help drive their digital transformation projects. Key to this endeavor was identifying platforms that could complement traditional search engines by offering novel ways to engage with consumers, particularly in the US market, while ensuring that any media investments resulted in sustained growth and revenue incrementality.
3.
Action
adMarketplace Partnership Explored Innovatively
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Leveraged privacy browsers for broader reach
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Received extensive support and insights
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Focused advertisements on consumer intent
In seeking solutions, The Body Shop partnered with adMarketplace to leverage their platform's scalable capabilities. adMarketplace offered unique media opportunities in privacy browsers and BNPL apps. This provided The Body Shop a channel to reach global audiences based on consumer intent. adMarketplace’s team provided a white-glove service, from campaign setup to continuous optimizations, ensuring The Body Shop’s strategies aligned with performance goals and maximizing the return of every advertising unit spent.
4.
Result
Exceptional ROI and Audience Growth
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Achieved 33% higher ROAS
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Expanded reach to new audiences
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Benefited from ongoing campaign refinement
As a result of the partnership with adMarketplace, The Body Shop experienced a 33% higher return on advertising spend compared to other paid media platforms. The platform's ability to target intent-driven audiences across new channels enabled The Body Shop to engage with new consumer segments and efficiently expand their presence in multiple markets. This performance was further bolstered by adMarketplace's dedication to personalized support, allowing Gil's team to continuously refine campaigns and achieve their full potential.
Keywords
PERFORMANCE MARKETING
DIGITAL ADVERTISING
INCREMENTAL REVENUE
ADMARKETPLACE SOLUTIONS
INNOVATIVE SEARCH ADVERTISING
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