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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Adentro connects the dots between digital engagement and actual store visits. It bridges online marketing efforts with foot traffic data by using WiFi logins to collect visit information. This helps build customer profiles and define targeted marketing segments, supporting businesses that rely on in-store customer presence.
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Adentro's Website Claims...
Our bot logged these claims from Adentro's website.
data collection
Adentro Inc claims that they easily collect customer data with branded personalized WiFi access for businesses.
customer targeting
Adentro Inc claims that they can reach the right customers using their nearly 100 million verified profiles network, covering 1 in 5 US adults.
analytics insights
Adentro Inc claims that they provide powerful analytics and insights to help businesses better understand and engage their customers.
BlurbSTAR Case Study
Adentro & Dreambox Creations
Adentro links digital ads to in-store visits, optimizing marketing ROI.
40%
Only 40% of Starbucks' sales come from loyalty program customers.
53M
Adentro's database includes over 53 million consumers.
1.
Situation
Businesses with physical locations like restaurants and retailers invest heavily in digital marketing, creating an abundance of data on impressions, clicks, and social media engagement. However, they struggle to correlate this data with actual in-store customer visits and purchases, which are critical to their revenue.
2.
Task
The challenge is to close the gap between digital marketing metrics and actual in-store consumer behavior. Businesses need a method to track and understand how their online marketing efforts translate to physical store traffic and purchases.
3.
Action
Adentro implemented a visit-based marketing solution using WiFi data and guest profiles instead of relying on unreliable GPS data. By integrating mobile device IDs and email addresses, they created accurate customer profiles, tracked the impact of digital campaigns on in-store visits, and personalized marketing efforts.
4.
Result
Using Adentro’s visit-based marketing, businesses managed to link digital ads directly to in-store visits. This method provided a reliable way to measure marketing ROI, increasing customer lifetime value and optimizing ad spend. For instance, Starbucks witnessed up to a 40% engagement rate from loyalty customers.
Keywords
VISIT-BASED MARKETING
DIGITAL MARKETING
IN-STORE CUSTOMER BEHAVIOR
MARKETING ROI
CUSTOMER LIFETIME VALUE
WIFI MARKETING SOLUTIONS
GUEST PROFILES
ADENTRO
BRICK-AND-MORTAR MARKETING
In-Store Marketing & Measurement Q & A
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