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Updated 3 Days Ago
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2 Verified Clients
MeetEdgar helps marketers by automating the creation, scheduling, and repurposing of social media content. It simplifies social media management through a dashboard, allowing users to manage multiple accounts and a content library. By reducing manual tasks, Edgar enables marketers to maintain an active online presence with less effort.
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BlurbSTAR Case Study
MeetEdgar & Cancer University
MeetEdgar simplifies social media management for Cancer University.
3-4
Times content is reshared
50%
Time-saving in social media management
1.
Situation
Struggling with Social Media Management
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Andrea needed efficient social media management.
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Existing tools were not enough for her needs.
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Sought a comprehensive organizational solution.
Andrea Wilson Woods, CEO and Co-Founder of Cancer University, faced challenges in managing her social media presence efficiently across multiple platforms. Running both for-profit and nonprofit ventures, she was overwhelmed by the time and energy required to maintain her online activities. Although she tried various tools like Buffer and HootSuite, they failed to solve her problem of efficiently organizing and repurposing content, leaving her in search of a more cohesive solution. She needed a platform that could consolidate her multiple responsibilities and streamline her social media management process.
2.
Task
Streamlining Social Media Content
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Improve content management efficiency.
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Ensure consistent audience engagement.
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Find a platform for multi-account management.
To alleviate her workload, Andrea needed to streamline her social media content management to ensure consistent engagement with her audience. She required a tool that not only manages multiple accounts but also repurposes content effectively, ensuring that her respective audiences stay informed and engaged with new information about liver cancer research through her for-profit and nonprofit projects. Her goal was to find a system that consolidates content tasks in a single place, providing the ability for regular updates and interaction across all her channels, including those she manages for Edward Hinton, her co-founder.
3.
Action
Adopting MeetEdgar for Optimization
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Implemented MeetEdgar for social media management.
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Utilized Content Library for content repurposing.
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Analyzed engagement for strategic content posting.
After connecting with Laura Roeder, the founder of MeetEdgar, Andrea decided to adopt MeetEdgar for her social media management needs. She was drawn to its simplicity and intuitive interface, especially the Content Library feature, which allows batch uploading and repurposing of content. Andrea leveraged this tool to schedule daily posts, ensuring consistent updates for her audience at optimal engagement times. She utilized MeetEdgar’s analytical features to experiment and learn the best content strategies, adjusting her postings based on how the audience interacts with different content pieces, which significantly optimized her social media workflows.
4.
Result
Enhanced Engagement and Content Reach
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Significant improvement in management efficiency.
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Enhanced audience engagement and reach.
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Allowed focus on core business objectives.
Through the integration of MeetEdgar, Andrea experienced a substantial improvement in her social media management, achieving consistency across her accounts with less time invested. The ability to repurpose content not only kept her audiences engaged but also extended the reach of important liver cancer updates. Her organized approach allowed her to focus on key aspects of her mission, such as research, education, and advocacy, knowing that her social media presence was professionally maintained. By ensuring that she could fulfill her obligations more efficiently, MeetEdgar provided Andrea with the freedom to concentrate on her primary business goals.
Keywords
SOCIAL MEDIA MANAGEMENT
CONTENT REPURPOSING TOOL
MEETEDGAR CASE STUDY
ANDREA WILSON WOODS
CANCER UNIVERSITY
Social Media Management Q & A
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