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Learn about how these Native and Contextual Advertising vendors stack up against each other by checking out our blurbs, claims, and case studies.

gumgum.com
Full Blurb
GumGum
"Ad intelligence using real-time contextual analysis"
Focused on Ad Verification & Viewability .
GumGum uses contextual intelligence to help marketers connect with audiences by understanding the mindset of consumers. Their AI analyzes data to uncover relevant ad opportunities without relying on cookies. The result is more personal, privacy-conscious advertising that resonates with users across various platforms and contexts.
Advanced contextual intelligence
GumGum claims that their contextual intelligence platform provides superior ad relevance and performance by analyzing the content in real-time.
Attention metrics optimization
GumGum claims their Attention metrics can maximize ad relevance and performance by optimizing campaigns based on user attention signals.
Innovative ad creatives
GumGum claims their full product suite and contextual offerings provide dynamic and captivating ad creatives that drive better outcomes.
precise.tv
Full Blurb
Precise
"Contextual and targeted advertising on YouTube."
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Precise.TV helps marketers target YouTube audiences without relying on third-party cookies. They use a proprietary algorithm with machine learning and natural language processing. Their platform predicts performance and audience engagement before campaigns start. It ensures ads are placed next to safe, relevant video content.
Unique Under-18 Solution
Precise TV claims that it launched PACE, the world's first under-18 audience targeting and measurement solution.
Advanced Contextual Intelligence
Precise TV claims that their platform uses advanced ML and NLP to predict performance accurately before a campaign starts.
Superior Ad Placement
Precise TV claims their platform ensures ads appear next to relevant, brand-safe videos, boosting ad spend ROI significantly.