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Learn about how these Native and Contextual Advertising vendors stack up against each other by checking out our blurbs, claims, and case studies.

gumgum.com
Full Blurb
GumGum
"Ad intelligence using real-time contextual analysis"
Focused on Ad Verification & Viewability .
GumGum uses contextual intelligence to help marketers connect with audiences by understanding the mindset of consumers. Their AI analyzes data to uncover relevant ad opportunities without relying on cookies. The result is more personal, privacy-conscious advertising that resonates with users across various platforms and contexts.
Advanced contextual intelligence
GumGum claims that their contextual intelligence platform provides superior ad relevance and performance by analyzing the content in real-time.
Attention metrics optimization
GumGum claims their Attention metrics can maximize ad relevance and performance by optimizing campaigns based on user attention signals.
Innovative ad creatives
GumGum claims their full product suite and contextual offerings provide dynamic and captivating ad creatives that drive better outcomes.
ibotta.com
Full Blurb
ibotta
"Offers cash back through an app platform"
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Ibotta helps brands access consumers using a cash-back app, reaching millions effortlessly. Their digital platform connects brands with a broad audience via the Ibotta Performance Network, intertwining cash-back incentives with targeted promotions. It's about rewarding shoppers while boosting brand visibility—no complicated steps involved.
Massive consumer reach
Ibotta claims that they reach over 91% of American households by distributing exclusive offers across third-party digital properties.
Largest Colorado tech IPO
Ibotta claims that they initiated the largest tech IPO in Colorado history, empowering stockholders with valuable insights.
Innovative pay-per-sale structure
Ibotta claims their unique performance marketing strategy targets specific payback periods and optimizes costs efficiently.