Blurbs
comparison of Lotame and Nielsen
Learn about how these Data Management Platform (DMP) vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of Lotame and Nielsen
Learn about how these Data Management Platform (DMP) vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Lotame
"Empowers marketers with data-driven audience solutions."
.
Lotame provides a platform for marketers to organize and use their audience data more effectively. It helps with understanding complex consumer behaviors, targeting those audiences across channels, and enriching existing consumer data. It's essentially about getting smarter with where and how ads are placed.
Nielsen
"Provides cross-media and audience measurement solutions."
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Nielsen helps marketers navigate the tricky media landscape with robust audience measurement tools. It offers cross-platform data to understand who’s consuming what and where. This clarity can inform media planning and marketing strategies for those tired of guessing what connects best with audiences.
Comprehensive cross-media measurement
Nielsen claims that Nielsen ONE offers a seamless, integrated view of audience across all media platforms for accurate measurement.
Advanced audience insights
Nielsen claims that its On-Target report helps understand key media habits for effective navigation of changing media landscapes.
Real people and global panels
Nielsen claims that its data is backed by real people from global panels, ensuring validation and representation worldwide.