Blurbs
comparison of Peer39 and GumGum
Learn about how these Native and Contextual Advertising vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of Peer39 and GumGum
Learn about how these Native and Contextual Advertising vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Peer39
"Targets through contextual data for better marketing"
.
Peer39 helps marketers optimize ad campaigns by leveraging extensive contextual data. They provide insights for targeting across CTV, web, and mobile platforms without cookies. By understanding content environment and audience mindset, Peer39 ensures relevance, alignment, and improved ad performance. This approach makes it easier to adapt to a constantly changing marketing landscape.
Largest contextual category library
Peer39 claims that it has the industry's largest and most-accurate cookieless pre-bid contextual category library to find the most relevant, suitable, safe, and quality inventory to target.
Advanced analytics for attention
Peer39 claims that it provides modern performance metrics such as Attention and Viewability alongside key insights into ad environments - for web, mobile, CTV, and OLV.
Advanced customization tools
Peer39 claims that it offers the most advanced customization tool set for your contextual strategy, loaded with market-leading and innovative features to plan, create and manage.
GumGum
"Ad intelligence using real-time contextual analysis"
Focused on
Ad Verification & Viewability
.
GumGum uses contextual intelligence to help marketers connect with audiences by understanding the mindset of consumers. Their AI analyzes data to uncover relevant ad opportunities without relying on cookies. The result is more personal, privacy-conscious advertising that resonates with users across various platforms and contexts.
Advanced contextual intelligence
GumGum claims that their contextual intelligence platform provides superior ad relevance and performance by analyzing the content in real-time.
Attention metrics optimization
GumGum claims their Attention metrics can maximize ad relevance and performance by optimizing campaigns based on user attention signals.
Innovative ad creatives
GumGum claims their full product suite and contextual offerings provide dynamic and captivating ad creatives that drive better outcomes.