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Learn about how these Data, Analytics and Insights vendors stack up against each other by checking out our blurbs, claims, and case studies.

Hyros
"Track conversions and optimize ad targeting efficiently."
Focused on Performance & Attribution Analytics .
Hyros provides a clear data-driven approach to ad tracking and attribution. It connects the dots between various platforms to deliver actionable insights. Hyros reduces spending waste by accurately attributing conversions, helping marketers fine-tune campaigns, and placing budget where it counts. Real-time tracking ensures informed decisions.
Superior Conversion Tracking
HYROS claims that it verifiably tracks key metrics like leads, calls, sales, and returning customers MUCH better than ad platforms, leading to higher scale by default.
AI-Powered Ad Optimization
HYROS claims that by feeding superior tracking data to ad platform AIs, it improves ad targeting accuracy, resulting in higher conversions and unlocking room for ad growth and scale.
Accurate Profit Forecasting
HYROS claims to use past and new data to forecast the true revenue from each new customer, factoring in subscription data and attributing it back to the ad for long-term profit optimization.
FirstInsight
"AI-driven insights for consumer behavior and pricing."
Focused on Customer & Market Intelligence .
First Insight helps marketers by embedding customer insights into strategic decisions. It tracks changes in consumer behavior, forecasts sales and margins, and guides strategic decisions. The platform covers concept creation, product design, and pricing, aiming to align closely with consumer needs and improve market response.
Consumer-driven growth insights
First Insight claims that their platform tracks changes in consumer behavior, identifies trends, and uncovers untapped product areas.
Optimize initial pricing strategies
First Insight claims that their AI optimizes initial prices, promotions, and markdown cadences to boost profitability and consumer appeal.
Faster market adaptation
First Insight claims that their platform accelerates speed to market by embedding consumer insights into product development and assortment decisions.