Blurbs
comparison of Xaxis and Lotame
Learn about how these Data Management Platform (DMP) vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of Xaxis and Lotame
Learn about how these Data Management Platform (DMP) vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Xaxis
"Provides AI-driven media planning and buying."
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WPP Media helps marketers navigate AI in media. It optimizes media spend using data-driven insights. The AI-driven platform streamlines media buying and planning processes. Keeps campaigns adaptable and informed by real-time data. It effectively aligns ad spend with target audience behaviors, improving overall media efficiency.
Lotame
"Empowers marketers with data-driven audience solutions."
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Lotame provides a platform for marketers to organize and use their audience data more effectively. It helps with understanding complex consumer behaviors, targeting those audiences across channels, and enriching existing consumer data. It's essentially about getting smarter with where and how ads are placed.