Blurbs
comparison of OpenX and Liftoff!
Learn about how these Supply Side Platforms (SSP) vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of OpenX and Liftoff!
Learn about how these Supply Side Platforms (SSP) vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
OpenX
"Facilitates efficient ad transactions via programmatic platform."
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OpenX helps marketers streamline ad transactions by ensuring fair interactions between buyers and sellers. It’s designed to manage audience targeting across various channels like CTV while emphasizing transparency and environmental responsibility. Its platform supports vast data integration, enabling scalable audience reach and program execution in a more democratic and open manner.
Innovative ad targeting
OpenX claims that its omnichannel targeting capabilities extend across all channels, including CTV, and are fully interoperable with any data set and identity type, ensuring clients reach their audiences at scale today and in the future.
Independent & transparent
OpenX claims that as an independent technology company, it has been cultivating a fair and transparent value exchange between sellers and buyers since 2008, ensuring the success of its clients and the open web.
Sustainable & responsible
OpenX claims that as the first Net-Zero verified adtech company and the first SSP to launch Impact PMPs powered by Givsly, its approach to responsible media helps clients and partners reduce their environmental impact and support social initiatives while driving tangible business results.
Liftoff!
"Machine learning-driven mobile ad growth platform."
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Liftoff leverages machine learning to scale mobile advertising. It connects advertisers with premium direct inventory and high-quality users, while optimizing ad creatives for impact. Its tools ensure monetization through impressive ad experiences and audience engagement, offering comprehensive solutions for app developers and marketers navigating dynamic mobile landscapes.
advanced machine learning
Liftoff claims that their Cortex platform uses advanced neural networks and machine learning to drive better ROI and make improved decisions.
first-party data insights
Liftoff claims to acquire quality users at scale using innovative creative strategies and unique first-party data insights from their platform.
premium advertising inventory
Liftoff claims to give easy access to premium inventory and high-quality audiences through their SDK-direct publisher partners.