Blurbs
comparison of OpenX and Index Exchange
Learn about how these Supply Side Platforms (SSP) vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of OpenX and Index Exchange
Learn about how these Supply Side Platforms (SSP) vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
OpenX
"Facilitates efficient ad transactions via programmatic platform."
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OpenX helps marketers streamline ad transactions by ensuring fair interactions between buyers and sellers. It’s designed to manage audience targeting across various channels like CTV while emphasizing transparency and environmental responsibility. Its platform supports vast data integration, enabling scalable audience reach and program execution in a more democratic and open manner.
Innovative ad targeting
OpenX claims that its omnichannel targeting capabilities extend across all channels, including CTV, and are fully interoperable with any data set and identity type, ensuring clients reach their audiences at scale today and in the future.
Independent & transparent
OpenX claims that as an independent technology company, it has been cultivating a fair and transparent value exchange between sellers and buyers since 2008, ensuring the success of its clients and the open web.
Sustainable & responsible
OpenX claims that as the first Net-Zero verified adtech company and the first SSP to launch Impact PMPs powered by Givsly, its approach to responsible media helps clients and partners reduce their environmental impact and support social initiatives while driving tangible business results.
Index Exchange
"Enhances ad tech standards and market efficiency."
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Index Exchange optimizes ad technology for better market efficiency. It provides a transparent omnichannel marketplace, enhancing trust and reach. Media owners grow revenue while marketers extend their audience on every platform, every screen, utilizing versatile ad formats. Ultimately, it aims to redefine programmatic advertising for a more streamlined future.
robust data solutions
Index Exchange claims that it stands out through its powerful data management platform and analytics tools, enabling precise audience targeting and campaign insights.
premium inventory access
Index Exchange claims that its marketplace offers unparalleled access to premium inventory across all channels, including streaming TV, video, and display.
cutting-edge ad formats
Index Exchange claims that it is at the forefront of innovation, offering cutting-edge ad formats like Outstream Video and Channels for seamless omnichannel advertising.