Blurbs
comparison of OpenX and Magnite
Learn about how these Supply Side Platforms (SSP) vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of OpenX and Magnite
Learn about how these Supply Side Platforms (SSP) vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
OpenX
"Facilitates efficient ad transactions via programmatic platform."
.
OpenX helps marketers streamline ad transactions by ensuring fair interactions between buyers and sellers. It’s designed to manage audience targeting across various channels like CTV while emphasizing transparency and environmental responsibility. Its platform supports vast data integration, enabling scalable audience reach and program execution in a more democratic and open manner.
Innovative ad targeting
OpenX claims that its omnichannel targeting capabilities extend across all channels, including CTV, and are fully interoperable with any data set and identity type, ensuring clients reach their audiences at scale today and in the future.
Independent & transparent
OpenX claims that as an independent technology company, it has been cultivating a fair and transparent value exchange between sellers and buyers since 2008, ensuring the success of its clients and the open web.
Sustainable & responsible
OpenX claims that as the first Net-Zero verified adtech company and the first SSP to launch Impact PMPs powered by Givsly, its approach to responsible media helps clients and partners reduce their environmental impact and support social initiatives while driving tangible business results.
Magnite
"Facilitating independent programmatic ad exchanges globally."
.
Magnite helps marketers by connecting them with leading media owners. It enhances advertiser engagement across various screens. The platform supports CTV, audio, and more. This ensures flexibility in ad formats. Transparency and control over ad spend are priorities, making it pivotal for marketers seeking precision and wider audience reach.
Global presence
Magnite claims that with people and infrastructure around the world, they know the nuances of markets and have resources to deliver when needed.
Comprehensive offerings
Magnite claims that whether selling or buying, they've got every format covered - streaming, online video, display, audio, and more.
Trusted partner
Magnite claims that they don't cut corners and your interests, not theirs, drive decision-making when it comes to privacy, brand safety, and transparency.