Blurbs
comparison of Amobee and Lotame
Learn about how these Data Management Platform (DMP) vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of Amobee and Lotame
Learn about how these Data Management Platform (DMP) vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Amobee
"Unified advertising across TV, digital, and social"
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Amobee helps marketers unify their advertising efforts across TV, CTV, digital, and social. The platform integrates planning, buying, and measurement into a single workflow. It leverages AI to boost performance and offers insights for better decision-making. It’s a comprehensive solution for modern media challenges.
proprietary data intelligence
Amobee claims that its platform offers proprietary data intelligence to power big ideas and drive better marketing decisions.
unified cross-screen optimization
Amobee claims to be the only unified advertising platform for TV, CTV, digital and social, optimizing campaigns across all screens.
AI-powered audience insights
Amobee claims its AI-led strategies leverage advanced audience insights to drive marketing KPIs and optimize media investments.
Lotame
"Empowers marketers with data-driven audience solutions."
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Lotame provides a platform for marketers to organize and use their audience data more effectively. It helps with understanding complex consumer behaviors, targeting those audiences across channels, and enriching existing consumer data. It's essentially about getting smarter with where and how ads are placed.