Compare incrmntal to Symphony on
Blurbs
Learn about how these vendors stack up against each other
by checking out our blurbs, claims, and case studies.
Compare incrmntal to Symphony on
Blurbs
Learn about how these vendors stack up against each other
by checking out our blurbs, claims, and case studies.
incrmntal
"Uncovers true ad effectiveness without user data."
Focused on
Incrementality & Media Mix Modeling (MMM) and Privacy-Centric Modeling
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INCRMNTAL helps marketers measure ad impact without needing user-level data. It continuously analyzes campaigns, allowing ad spend to keep going without interruption. Using causal data science, it gauges what truly moves the needle across iOS, Android, and other channels. This approach lets marketers allocate budgets based on real impact, not assumptions.
Causal Analytics Approach
INCRMNTAL claims that its measurement platform utilizes causal data science and anomaly detection to accurately identify marketing changes and determine campaign effectiveness without relying on user-level data.
Privacy-Focused Measurement
INCRMNTAL claims that its platform enables privacy-led marketing measurement without the need for any user-level data, addressing the challenges of a privacy-first world.
Cross-Platform Capabilities
INCRMNTAL claims that its platform can measure performance across various channels, including iOS, Android, Web, TV, Influencer Marketing, and Out-of-Home, without relying on personal identifiable information (PII) or user-level data.
Symphony
"Combines industry expertise with AI technology"
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SymphonyAI provides vertical-specific AI applications that streamline complex processes in various industries. It blends predictive, generative, and agentic AI for tailored solutions. These applications enable businesses to quickly adapt to changes by offering real-time insights and automation, without the usual noise or complexity.