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Learn about how these Audience Data & Enhancement vendors stack up against each other by checking out our blurbs, claims, and case studies.

smartrecognition.com
Full Blurb
SmartRecognition
"Identifies anonymous website visitors for targeted marketing"
Focused on Customer Data Infrastructure & Identity Resolution .
Smart Recognition identifies anonymous website visitors, allowing businesses to remarket directly. This tool captures and converts anonymous traffic into leads, feeding those details into CRM or email systems. By leveraging A.I. and big data, businesses can conduct cost-effective retargeting across major networks like Facebook and Google, improving their reach.
Record Breaking ROI
Smart Recognition claims that with the ability to remarket to much more traffic via email and remarketing campaigns, clients generate a much larger and faster ROI.
Identify More Opportunities
Smart Recognition claims to unlock the potential to identify 10x more opportunities by actually identifying anonymous website visitors to retarget them.
Grow Email List
Smart Recognition claims to be the fastest method to grow an email list by capturing emails of up to 40% of anonymous website visitors instead of just 2-5%.
listrak.com
Full Blurb
Listrak
"Automates marketing across multiple digital channels"
Focused on Campaign Execution Platforms with Data-Driven Personalization .
Listrak helps marketers by unifying disjointed customer data, automating communication across channels, and refining strategy through predictive analytics. Accessible insights guide targeted campaigns, boosting customer engagement and sales. It's all about giving marketers a consistent 360-degree view of their audience to drive more effective marketing efforts.
Integrated marketing platform
Listrak claims that their Cross-Channel Marketing Automation Platform provides a unified, 360° marketing view of customers across all channels.
Advanced personalization capabilities
Listrak claims their AI Recommendations can understand and predict the most relevant, personalized product recommendations to influence the customer journey.
Data unification and insights
Listrak claims their Unified Customer Data solution observes, identifies, collects and synthesizes data from disparate sources to create a single customer profile.