Blurbs
comparison of Northbeam and Upstack Data
Learn about how these Ad Measurement & Attribution vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of Northbeam and Upstack Data
Learn about how these Ad Measurement & Attribution vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Northbeam
"Master omnichannel attribution and media mix modeling."
Focused on
Multi-Touch Attribution (MTA)
.
Northbeam helps marketers track performance across all channels with precision. It uses real-time data and first-party information to ensure clarity in conversion tracking. The platform integrates media mix modeling and cross-channel attribution, enabling marketers to optimize ad spend and creative strategy based on data that reflects actual customer behavior.
accurate viewthrough conversion tracking
Northbeam claims that its Clicks + Deterministic Views feature allows marketers to track viewthrough conversions as accurately as clickthroughs, enhancing precision in conversion measurement.
media mix optimization
Northbeam claims that its MMM+ offers digitally-native media mix modeling to perfect channel mix and optimize budget, enabling profitable omnichannel growth.
real-time attribution accuracy
Northbeam claims that its MTA provides almost real-time multi-touch conversion attribution free from cookie limitations, offering a more accurate attribution model.
Upstack Data
"Identifies hidden visitors to recover revenue"
.
Upstack Data helps marketers identify and leverage hidden website visitors to recover lost revenue. It uses advanced tracking and identity resolution to recognize anonymous visitors and send personalized messaging, boosting conversions. The platform integrates with tools like Klaviyo and Meta for enhanced data-driven marketing strategies.
Improved data accuracy
Upstack Data claims that their session enrichment and CAPI perform 35% better than competitors, improving data accuracy.
Enhanced audience tracking
Upstack Data claims that they improve audience recognition by up to 60% with their Identity Resolution and PersistentID+.
Higher ROI performance
Upstack Data claims their platform boosts Klaviyo ROI with 45% more abandonment capture, enhancing email marketing effectiveness.