Blurbs
comparison of Northbeam and WorkMagic
Learn about how these Ad Measurement & Attribution vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of Northbeam and WorkMagic
Learn about how these Ad Measurement & Attribution vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Northbeam
"Master omnichannel attribution and media mix modeling."
Focused on
Multi-Touch Attribution (MTA)
.
Northbeam helps marketers track performance across all channels with precision. It uses real-time data and first-party information to ensure clarity in conversion tracking. The platform integrates media mix modeling and cross-channel attribution, enabling marketers to optimize ad spend and creative strategy based on data that reflects actual customer behavior.
accurate viewthrough conversion tracking
Northbeam claims that its Clicks + Deterministic Views feature allows marketers to track viewthrough conversions as accurately as clickthroughs, enhancing precision in conversion measurement.
media mix optimization
Northbeam claims that its MMM+ offers digitally-native media mix modeling to perfect channel mix and optimize budget, enabling profitable omnichannel growth.
real-time attribution accuracy
Northbeam claims that its MTA provides almost real-time multi-touch conversion attribution free from cookie limitations, offering a more accurate attribution model.
WorkMagic
"Automates data-driven marketing campaigns for growth."
.
WorkMagic helps marketers streamline their data processes to drive growth. It takes a scientific approach to automate marketing campaigns using extensive data analysis. This means marketers can focus on strategic decisions while the platform handles the gnarly data grunt work. It’s about making marketing more manageable and measurable.