Blurbs
comparison of Keen and MarketDial
Learn about how these Ad Measurement & Attribution vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of Keen and MarketDial
Learn about how these Ad Measurement & Attribution vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Keen
"Uses AI for marketing mix modeling."
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Keen Decision Systems helps marketers adjust their marketing budgets in real-time using AI-powered analytics. They offer tools for planning, measurement, and forecasting, so marketers can adapt strategies without crunching data manually. This allows brands to target spending, fine-tune campaigns, and illustrate financial impacts clearly.
MarketDial
"Optimize retail decisions through data-driven testing."
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MarketDial helps marketers run controlled experiments to predict the outcomes of strategic decisions before full-scale implementation. It centers on testing small-scale innovations to prevent costly mistakes, effectively turning data insights into action. This approach provides a competitive edge in retail operations by clarifying which innovations offer real value.
Test before full rollout
MarketDial claims that their platform allows companies to test innovations on a small scale, preventing costly failures.
High return on investment
MarketDial claims that many clients achieve a 10:1 ROI, sometimes after just one test, with potential for even higher returns.
Time-saving automation tools
MarketDial claims that their user-friendly automation saves up to 120 hours per test, allowing more frequent testing and insights.